/ Marketing

Prospectiv launches Healthier.com promotions platform

Prospectiv has launched Healthier.com, a health, beauty and wellness-focused portal designed to help consumers search for information, tips, promotions and products while enabling brand marketers to acquire new customers.

Posted 01/24/2006Kurt PetersPost a comment

How the web is core to a True Value marketing and loyalty program

TruServ, the cooperative that is parent to True Value Hardware, is rolling out to its stores a web-based customer loyalty and marketing program from database and direct marketing company Insight Out of Chaos.

Posted 06/03/2004Kurt PetersPost a comment

/ Technology

The Internet becomes #1 in influencing luxury purchases

44% of luxury consumers named the Internet as very or somewhat important in influencing purchases. Print articles and reviews came in second at 42%, followed by newspaper ads, 31%, TV programs and commercials, 28%, and magazine advertising, 24%.

Posted 03/31/2003Kurt PetersPost a comment

More digital and less conventional marketing is in the offing for 2010

Marketing dollars are moving toward social media, mobile, search and e-mail marketing and away from TV, print and radio advertising, says a new report from e-mail services provider ExactTarget and e-commerce consulting firm Econsultancy.

Posted 03/01/2010Internet RetailerPost a comment

10 questions

10 questions to ask a marketing vendor.

Posted 06/28/2007Internet RetailerPost a comment

Talk it up

It’s one of the most powerful forms of advertising. It’s been around forever. And now, it’s online.Word-of-mouth advertising-consumers talking freely to other consumers-has always been a boon for the purveyor of a good product or deal and a bane to those with a problem on their hands. And consumers have always talked among themselves about brands and products. But the effects of those conversations have been limited: if a consumer had a complaint...

Posted 04/28/2006Internet RetailerPost a comment

/ Press Release

HiveLive Partners with Responsys to help companies increase customer engagement and loyalty

Partnership Brings Together the Power of Online Communities and Multichannel Marketing to Deepen Customer Relationships BOULDER, CO – March 10, 2008 – HiveLive, a leading enterprise social software platform provider, today announced the formation of a co-marketing partnership with Responsys, a leading global provider of on-demand email and marketing automation solutions. The partnership provides an opportunity for marketers to more effectively...

Posted 03/18/2008

/ Press Release

Audio Book Club Selects Dotomi Direct Messaging™ For Online Customer Retention

Personal, Relevant and Timely Messages in Banner Ads Ease Privacy Concerns and Improve Online Customer Relationships Boston, MA - June 28, 2004 - Dotomi, an online customer retention leader in one-to-one messaging between marketers and consumers, announced today that Audio Book Club, Inc., a division of MediaBay, Inc. (NASDAQ: MBAY) will use Dotomi Direct MessagingTM to provide its online members with personal, permission-based messages delivered...

Posted 06/28/2004