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Digital Analytics Benchmark

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  • Holiday web sales grow 13.9%

    / Technology

    Holiday web sales grow 13.9%

    Sales on key shopping days came in below expectations as retailers offered deals well before Thanksgiving. Consumers spent less per transaction and shopped more on mobile devices.

    Posted 01/05/2015Allison EnrightPost a comment

    Sales on key shopping days came in below expectations as retailers offered deals well before Thanksgiving. Consumers spent less per transaction and shopped more on mobile devices.

    Related Content:Holiday | Holiday 2014 | Black Friday

  • Online sales rise 10.3% year over year in Q4

    / E-Retailers

    Online sales rise 10.3% year over year in Q4

    Mobile sales growth led the way this holiday season, with sales from smartphones and tablets up 46% year over year and accounting for 16.6% of digital sales in Q4, IBM says in an analysis of 800 e-commerce sites. Department stores garnered the largest year-over-year sales increases—62.8%—in the quarter.

    Posted 01/02/2014Amy DustoPost a comment

    Mobile sales growth led the way this holiday season, with sales from smartphones and tablets up 46% year over year and accounting for 16.6% of digital sales in Q4, IBM says in an analysis of 800 e-commerce sites. Department stores garnered the largest year-over-year sales increases—62.8%—in the…

    Related Content:Average Order Value | Apparel

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