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1 - 10 of 353 Results
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/ Technology
U.S. Postal Service gives 2-D bar codes its stamp of approval
The postal service is offering discounts to businesses that use 2-D codes in their mailings.
Posted 05/16/2012Katie DeatschPost a comment
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/ Technology
Marketers remain hesitant to invest in some areas of direct marketing, a survey says
Marketers use e-mail and search marketing techniques more than social media.
Posted 02/18/2011Allison EnrightPost a comment
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/ E-Retailers
Frederick’s begins pulling the plug on full-size catalogs
Frederick’s of Hollywood joins the list of retailers replacing big catalogs with more niche books.
Posted 01/03/2011Mark BrohanPost a comment
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/ Technology
More direct marketers plan to hire during Q4
41% of companies say they plan to add staff, up from 39% during Q3.
Posted 10/08/2010Allison EnrightPost a comment
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/ Technology
E-commerce pay stagnates, but web commerce and marketing directors gain
Salaries were little changed in 2009 for most e-commerce workers, but two job titles—director of e-commerce and director of Internet marketing—registered significant increases in average pay, according to a new report.
Posted 04/26/2010Internet RetailerPost a comment
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/ E-Retailers
Title Nine scores with coordinated e-mail, Facebook and Twitter campaigns
When the women’s apparel retailer launched an e-mail marketing campaign last Sunday for its new summer line including dresses, shorts and swimsuits, it used a single marketing application to simultaneously post the same marketing material on Facebook.
Posted 03/18/2010Katie DeatschPost a comment
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/ Technology
Innovation is key for e-marketers as consumers become more demanding
Buy.com’s Jeff Wisot, vice president of marketing, will talk at the Internet Retailer Conference about how e-marketers can win consumers who have grown more cautious and less passive.
Posted 03/10/2010Paul DemeryPost a comment
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/ Technology
Online display ad spending dips this year, as overall web ads grow
Spending on Internet display ads this year will decline by 1.2% to $7.2 billion from $7.3 billion last year, but expenditures for all forms of non-e-mail Internet advertising will grow 1.1% to $23.1 billion, the Direct Marketing Association says.
Posted 10/29/2009Paul DemeryPost a comment
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/ Technology
Consumer advocacy groups call for Internet privacy protections
A group of 10 consumer advocacy groups has called on the U.S. Congress to enact legislation to protect consumer privacy amid the growing use of Internet technology that tracks consumers’ online behavior. A bill is expected this fall.
Posted 09/08/2009Katie DeatschPost a comment
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/ Technology
Fosdick hires a new head of call center operations
Fosdick Fulfillment Corp. has hired Steven Rusate, most recently with Protocol Integrated Direct Marketing, as manager of customer service.
Posted 08/03/2009Katie DeatschPost a comment
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