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1 - 10 of 18 Results

  • / Marketing

    Direct Marketing Association makes cuts, again

    The Direct Marketing Association put more jobs on the chopping block yesterday, cutting 19% of its staff. It’s the organization’s second round of layoffs in the past six months, and this time around events got the ax as well.

    Posted 03/04/2009Katie DeatschPost a comment

    The Direct Marketing Association put more jobs on the chopping block yesterday, cutting 19% of its staff. It’s the organization’s second round of layoffs in the past six months, and this time around events got the ax as well.

  • / Technology

    Direct Marketing Association lays off execs as it restructures

    The Direct Marketing Association is restructuring its operations, and has reportedly laid off several high-ranking executives.

    Posted 10/27/2008Katie DeatschPost a comment

    The Direct Marketing Association is restructuring its operations, and has reportedly laid off several high-ranking executives.

  • Two e-mail organizations become one

    The Direct Marketing Association has agreed to merge its Email Marketing Council with the Email Experience Council, an organization of marketing professionals. The combined organization will have more than 400 members.

    Posted 07/12/2007Paul DemeryPost a comment

    The Direct Marketing Association has agreed to merge its Email Marketing Council with the Email Experience Council, an organization of marketing professionals. The combined organization will have more than 400 members.

  • DMA releases best practices of affiliate marketing and online ad networks

    Citing the need to build consumer trust, the Direct Marketing Association has issued standards for affiliate marketing and online advertising.

    Posted 06/26/2006Kurt PetersPost a comment

    Citing the need to build consumer trust, the Direct Marketing Association has issued standards for affiliate marketing and online advertising.

  • / Marketing

    DMA requires members to adopt e-mail authentication

    Members of the Direct Marketing Association are required to adopt e-mail authentication systems, under a new measure passed by the DMA board. The DMA did not mandate any specific authentication technology.

    Posted 10/25/2005Kurt PetersPost a comment

    Members of the Direct Marketing Association are required to adopt e-mail authentication systems, under a new measure passed by the DMA board. The DMA did not mandate any specific authentication technology.

  • The DMA gets a new president

    John A. Greco Jr. has been named new president and CEO of The Direct Marketing Association, succeeding H. Robert Wientzen, who is retiring after eight years as the head of the DMA.

    Posted 07/07/2004Kurt PetersPost a comment

    John A. Greco Jr. has been named new president and CEO of The Direct Marketing Association, succeeding H. Robert Wientzen, who is retiring after eight years as the head of the DMA.

  • / E-Retailers

    There’s no such thing as a pure-play cataloguer any more, says the DMA

    A DMA survey of catalog companies found that 53% describe themselves as multi-channel retailers with catalog, web site and retail store operations, 42% describe themselves as catalog/web merchants.

    Posted 06/05/2001Kurt PetersPost a comment

    A DMA survey of catalog companies found that 53% describe themselves as multi-channel retailers with catalog, web site and retail store operations, 42% describe themselves as catalog/web merchants.

  • / E-Retailers

    Internet sales will eclipse catalog sales in 2006, the DMA projects

    Internet-based consumer purchases will reach $37.1 billion this year, up 32.5% from $28 billion last year, the Direct Marketing Association projects.

    Posted 06/04/2001Kurt PetersPost a comment

    Internet-based consumer purchases will reach $37.1 billion this year, up 32.5% from $28 billion last year, the Direct Marketing Association projects.

  • / Technology

    DMA Blasts Postage Hikes

    The Direct Marketing Association board of directors, unhappy with proposed increases in mailing rates, has passed a vote of no confidence in the U.S. Postal Service. The postal service has proposed an overall rate increase of 6.4%, including an average increase of 7.7% for bulk advertising mail and a 15% increase for some categories of mail. "We lack confidence in the postal service to provide the reasonably priced services direct marketers...

    Posted 01/19/2001Don DavisPost a comment

    The Direct Marketing Association board of directors, unhappy with proposed increases in mailing rates, has passed a vote of no confidence in the U.S. Postal Service. The postal service has proposed an overall rate increase of 6.4%, including an average increase of 7.7% for bulk advertising mail and…

  • / Press Release

    Direct Marketing Association Names Robert Allen Interim President & CEO

    Former CEO of The Vermont Country Store to Lead DMA During Search Process New York, NY, February 4, 2010 - The Direct Marketing Association (DMA), the leading global trade association of businesses and nonprofit multichannel direct marketers, today named Robert (Bob) Allen, Interim President & CEO. Mr. Allen, an award winning direct marketing executive, is the former President & CEO of The Vermont Country Store, a multichannel retailer of...

    Posted 02/08/2010

    Former CEO of The Vermont Country Store to Lead DMA During Search Process New York, NY, February 4, 2010 - The Direct Marketing Association (DMA), the leading global trade association of businesses and nonprofit multichannel direct marketers, today named Robert (Bob) Allen, Interim President & CEO.…

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