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Direct marketing associations

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1 - 10 of 18 Results

  • / Press Release

    Direct Marketing Association Names Robert Allen Interim President & CEO

    Former CEO of The Vermont Country Store to Lead DMA During Search Process New York, NY, February 4, 2010 - The Direct Marketing Association (DMA), the leading global trade association of businesses and nonprofit multichannel direct marketers, today named Robert (Bob) Allen, Interim President & CEO. Mr. Allen, an award winning direct marketing executive, is the former President & CEO of The Vermont Country Store, a multichannel retailer of...

    Posted 02/08/2010

    Former CEO of The Vermont Country Store to Lead DMA During Search Process New York, NY, February 4, 2010 - The Direct Marketing Association (DMA), the leading global trade association of businesses and nonprofit multichannel direct marketers, today named Robert (Bob) Allen, Interim President & CEO.…
  • / Marketing

    Direct Marketing Association makes cuts, again

    The Direct Marketing Association put more jobs on the chopping block yesterday, cutting 19% of its staff. It’s the organization’s second round of layoffs in the past six months, and this time around events got the ax as well.

    Posted 03/04/2009Katie EvansPost a comment

    The Direct Marketing Association put more jobs on the chopping block yesterday, cutting 19% of its staff. It’s the organization’s second round of layoffs in the past six months, and this time around events got the ax as well.
  • / Press Release

    DMA Names Jodie Sangster Vice President, Global Compliance

    Emphasizes Commitment to Advocacy; Corporate and Social Responsibility New York, NY, December 4, 2008 - Direct Marketing Association (DMA) today announced that Jodie Sangster, in-house legal counsel and chief privacy and compliance officer, Acxiom Asia Pacific, has joined DMA as its vice president, global compliance. She will report directly to Senny Boone, senior vice president, corporate and social responsibility and will be based in DMA’s...

    Posted 12/08/2008

    Emphasizes Commitment to Advocacy; Corporate and Social Responsibility New York, NY, December 4, 2008 - Direct Marketing Association (DMA) today announced that Jodie Sangster, in-house legal counsel and chief privacy and compliance officer, Acxiom Asia Pacific, has joined DMA as its vice president,…
  • / Press Release

    Direct Marketing Association Announces Partnership With China Direct Mail Association

    DMA and CDMA to Join Forces New York, NY, October 29, 2008 - The Direct Marketing Association (DMA) today announced a partnership with the China Direct Mail Association (CDMA), which is owned by the China Post, to promote business development in light of the economic globalization and blooming direct mail business across China. DMA and CDMA will come together, as equals, to both benefit from each other and form a reciprocal source of information...

    Posted 10/30/2008

    DMA and CDMA to Join Forces New York, NY, October 29, 2008 - The Direct Marketing Association (DMA) today announced a partnership with the China Direct Mail Association (CDMA), which is owned by the China Post, to promote business development in light of the economic globalization and blooming…
  • / Technology

    Direct Marketing Association lays off execs as it restructures

    The Direct Marketing Association is restructuring its operations, and has reportedly laid off several high-ranking executives.

    Posted 10/27/2008Katie EvansPost a comment

    The Direct Marketing Association is restructuring its operations, and has reportedly laid off several high-ranking executives.
  • / Press Release

    Direct Marketing Association Announces Partnership to Create Arab DMA in Saudi Arabia

    DMA to Support Development of Arab Direct Marketing Association Will Provide Best Practices, Research, Self-Regulation Tools, and Education Services New York, NY, October 3, 2008 - The Direct Marketing Association (DMA) today announced a partnership with Direct Marketing Services YMH LLC, who is currently in a joint venture with the Saudi Post, to develop the direct mail industry and work toward the creation and operation of the Arab Direct...

    Posted 10/06/2008

    DMA to Support Development of Arab Direct Marketing Association Will Provide Best Practices, Research, Self-Regulation Tools, and Education Services New York, NY, October 3, 2008 - The Direct Marketing Association (DMA) today announced a partnership with Direct Marketing Services YMH LLC, who is…
  • / Press Release

    DMA Names Neil C. O’Keefe As Vice President Catalog and Multichannel Merchant Segment

    Underscores Segment Commitment New York, NY, September 26, 2008 - Direct Marketing Association (DMA) today announced that Neil C. O’Keefe, vice president, marketing for Spiegel Brands, will join DMA as its vice president, catalog and multichannel merchant segment, reporting directly to Ken Ebeling, senior vice president, member and segment services. O’Keefe will begin on September 30 and will be based in DMA’s New York headquarters. In this newly...

    Posted 09/29/2008

    Underscores Segment Commitment New York, NY, September 26, 2008 - Direct Marketing Association (DMA) today announced that Neil C. O’Keefe, vice president, marketing for Spiegel Brands, will join DMA as its vice president, catalog and multichannel merchant segment, reporting directly to Ken…
  • Two e-mail organizations become one

    The Direct Marketing Association has agreed to merge its Email Marketing Council with the Email Experience Council, an organization of marketing professionals. The combined organization will have more than 400 members.

    Posted 07/12/2007Paul DemeryPost a comment

    The Direct Marketing Association has agreed to merge its Email Marketing Council with the Email Experience Council, an organization of marketing professionals. The combined organization will have more than 400 members.
  • DMA releases best practices of affiliate marketing and online ad networks

    Citing the need to build consumer trust, the Direct Marketing Association has issued standards for affiliate marketing and online advertising.

    Posted 06/26/2006Kurt PetersPost a comment

    Citing the need to build consumer trust, the Direct Marketing Association has issued standards for affiliate marketing and online advertising.
  • / Marketing

    DMA requires members to adopt e-mail authentication

    Members of the Direct Marketing Association are required to adopt e-mail authentication systems, under a new measure passed by the DMA board. The DMA did not mandate any specific authentication technology.

    Posted 10/25/2005Kurt PetersPost a comment

    Members of the Direct Marketing Association are required to adopt e-mail authentication systems, under a new measure passed by the DMA board. The DMA did not mandate any specific authentication technology.

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