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Direct-response marketing

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1 - 10 of 12 Results

  • / Press Release

    Livemercial Set to Revolutionize Online Direct Response Industry with CORE

    The Company Unveils Its Turn-Key, Self-Service Direct Response Technology Platform During the ERA Annual Conference Underway in Las Vegas Electronic Retailing Association (ERA) Annual Conference September 22, 2008 LAS VEGAS --Livemercial™, the industry leader in single product direct response sales, has launched CORE, a turn-key solution that integrates the Internet, interactive voice response, online media and mobile direct response technologies...

    Posted 09/23/2008

    The Company Unveils Its Turn-Key, Self-Service Direct Response Technology Platform During the ERA Annual Conference Underway in Las Vegas Electronic Retailing Association (ERA) Annual Conference September 22, 2008 LAS VEGAS --Livemercial™, the industry leader in single product direct response…
  • / Marketing

    More video turns up the sales volume at QVC.com

    The web site tied to TV shopping channel QVC expanded use of video in a site redesign that went live Nov. 1. With more use of video throughout the site, sales directly from videos are up 56% from a year ago.

    Posted 01/24/2008Paul DemeryPost a comment

    The web site tied to TV shopping channel QVC expanded use of video in a site redesign that went live Nov. 1. With more use of video throughout the site, sales directly from videos are up 56% from a year ago.
  • / E-Retailers

    Gaiam hires new president to oversee direct marketing

    Gaiam, online retailer and direct marketer of healthy lifestyle and personal improvement products, has hired Bill Sondheim as president of distribution and direct response marketing.

    Posted 05/14/2007Kurt PetersPost a comment

    Gaiam, online retailer and direct marketer of healthy lifestyle and personal improvement products, has hired Bill Sondheim as president of distribution and direct response marketing.
  • / E-Retailers

    Direct response TV drives more multi-channel sales for Drs. Foster & Smith

    Pet supplies retailer Drs. Foster & Smith is using direct response TV to promote its brand and spur more e-commerce and catalog sales. It has been purchasing direct response advertising on various channels, including Discovery and Animal Plant.

    Posted 03/01/2007Paul DemeryPost a comment

    Pet supplies retailer Drs. Foster & Smith is using direct response TV to promote its brand and spur more e-commerce and catalog sales. It has been purchasing direct response advertising on various channels, including Discovery and Animal Plant.
  • / Technology

    DineWise expands frozen meal distribution and DineWise.com

    A new site design and a 24/7 call center operation this year underscore the web as key to targeted expansion. The company plans to increase Internet marketing next year.

    Posted 12/27/2006Mark BrohanPost a comment

    A new site design and a 24/7 call center operation this year underscore the web as key to targeted expansion. The company plans to increase Internet marketing next year.
  • / Press Release

    It’s Time to Take The Logical Step

    December 15, 2006– New Haven, Connecticut – Due to an overwhelming response from the Direct Response and Direct to Customer industries – The Logical Step™ was incorporated to provide in-depth intellectual property, logistics support, and expert management for retained and campaign programs. Steven J. Edelstein, Chief Executive Officer of The Logical Step™ said, “In the world of tactical and strategic marketing, logistics and supply chain...

    Posted 12/18/2006

    December 15, 2006– New Haven, Connecticut – Due to an overwhelming response from the Direct Response and Direct to Customer industries – The Logical Step™ was incorporated to provide in-depth intellectual property, logistics support, and expert management for retained and campaign programs.…
  • / Press Release

    RESPOND2 ACQUIRES MARKETING & MEDIA SERVICES INC.

    Expands Service Offering to Include Per Inquiry DRTV PORTLAND, OREGON, July 19, 2006 – Respond2 Communications, the largest independent full-service direct response television (DRTV) agency in the country, today announced that it has acquired Rhode Island-based Marketing & Media Services Inc. (MMSI), which will expand the capabilities of its media planning and buying division Cmedia to include expansive per inquiry (PI) DRTV services to its...

    Posted 07/21/2006

    Expands Service Offering to Include Per Inquiry DRTV PORTLAND, OREGON, July 19, 2006 – Respond2 Communications, the largest independent full-service direct response television (DRTV) agency in the country, today announced that it has acquired Rhode Island-based Marketing & Media Services Inc.…
  • / Press Release

    Retailers to Benefit from Response Mine and Channel Intelligence Partnership

    ATLANTA - Response Mine, an Atlanta-based interactive advertising agency, has selected Channel Intelligence (CI) to provide SellCast™ Retailer Solutions, an online shopping feed service developed by CI, as a value-added service for its clients. SellCast™ optimizes and syndicates retailer product data feeds to comparison shopping engines like Shopzilla.com, NexTag.com and Shopping.com. "Channel Intelligence helps get the product feed organized and...

    Posted 04/06/2006

    ATLANTA - Response Mine, an Atlanta-based interactive advertising agency, has selected Channel Intelligence (CI) to provide SellCast™ Retailer Solutions, an online shopping feed service developed by CI, as a value-added service for its clients. SellCast™ optimizes and syndicates retailer…
  • / Marketing

    Why holistic customer views mean higher conversions at AETV.com

    A centralized customer data base that includes information from all channels and list segmenting is helping A&E Television more than double its conversions on some e-mail campaigns, says So Young Park, director of e-commerce and direct marketing.

    Posted 08/10/2005Mark BrohanPost a comment

    A centralized customer data base that includes information from all channels and list segmenting is helping A&E Television more than double its conversions on some e-mail campaigns, says So Young Park, director of e-commerce and direct marketing.
  • Multi-channel marketing = the web + other electronic media, says ERA

    When direct sales and marketing efforts link web, TV and even radio, all channels stand to gain – even stores, contends ERA’s chairman.

    Posted 02/19/2004Kurt PetersPost a comment

    When direct sales and marketing efforts link web, TV and even radio, all channels stand to gain – even stores, contends ERA’s chairman.

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