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Direct response television

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1 - 10 of 17 Results

  • / E-Retailers

    Direct response TV drives more multi-channel sales for Drs. Foster & Smith

    Pet supplies retailer Drs. Foster & Smith is using direct response TV to promote its brand and spur more e-commerce and catalog sales. It has been purchasing direct response advertising on various channels, including Discovery and Animal Plant.

    Posted 03/01/2007Paul DemeryPost a comment

    Pet supplies retailer Drs. Foster & Smith is using direct response TV to promote its brand and spur more e-commerce and catalog sales. It has been purchasing direct response advertising on various channels, including Discovery and Animal Plant.
  • / Technology

    The ERA moves its compliance self-certification to the web

    ERA members can review and agree to marketing guidelines at retailing.org, then take an online course that results in certification that they comply with the group’s regulations.

    Posted 10/18/2002Kurt PetersPost a comment

    ERA members can review and agree to marketing guidelines at retailing.org, then take an online course that results in certification that they comply with the group’s regulations.
  • / Marketing

    Infomercial merchants trade group expands into Canada

    The Electronic Retailing Association has announced the creation of the ERA Canadian Council. The infomercial merchants trade group says the council is open to all ERA members and will be led in its first year by board member Michael J. Moreau.

    Posted 11/17/2008Katie EvansPost a comment

    The Electronic Retailing Association has announced the creation of the ERA Canadian Council. The infomercial merchants trade group says the council is open to all ERA members and will be led in its first year by board member Michael J. Moreau.
  • When electronic doesn’t mean Internet

    In the foreseeable future, producers of infomercials will be able to tell viewers to click on their TV screens to order their products immediately over the web.

    Posted 09/30/2003Internet RetailerPost a comment

    In the foreseeable future, producers of infomercials will be able to tell viewers to click on their TV screens to order their products immediately over the web.
  • / Press Release

    The Logical Step, DR Support Team and Dream Team USA Announce Common Sense Strategic Partnership

    September 22, 2008– New Haven, Connecticut– The Logical Step™, DR Support Team™ and Dream Team USA are pleased to announce a Tri-Strategic Partnership – Common Sense™. The formation of this business relationship adds additional value in several core areas. These include the following: Enhanced Investment Strategy (Capital Funding) and Financial Modeling Profit and Loss Development Call Center Management, Script and Product Configuration/Call to...

    Posted 09/22/2008

    September 22, 2008– New Haven, Connecticut– The Logical Step™, DR Support Team™ and Dream Team USA are pleased to announce a Tri-Strategic Partnership – Common Sense™. The formation of this business relationship adds additional value in several core areas. These include the following:…
  • / Press Release

    Permission Interactive, Inc. Launches AsSeenOnTvWholesale.com

    April 2, 2002 -- Permission Interactive, Inc. announced the grand opening of www.AsSeenOnTvWholesale.com, DRTV’s first and only automated online wholesale marketplace. ASOTvW’s mission is to significantly expand the market for DRTV products to the retail marketplace. ASOTvW’s innovative state-of-the-art online software facilitates wholesale purchases of DRTV products by thousands of potential retail resellers from product marketers. “There are...

    Posted 04/03/2003

    April 2, 2002 -- Permission Interactive, Inc. announced the grand opening of www.AsSeenOnTvWholesale.com, DRTV’s first and only automated online wholesale marketplace. ASOTvW’s mission is to significantly expand the market for DRTV products to the retail marketplace. ASOTvW’s innovative state-…
  • / Press Release

    RESPOND2 ACQUIRES MARKETING & MEDIA SERVICES INC.

    Expands Service Offering to Include Per Inquiry DRTV PORTLAND, OREGON, July 19, 2006 – Respond2 Communications, the largest independent full-service direct response television (DRTV) agency in the country, today announced that it has acquired Rhode Island-based Marketing & Media Services Inc. (MMSI), which will expand the capabilities of its media planning and buying division Cmedia to include expansive per inquiry (PI) DRTV services to its...

    Posted 07/21/2006

    Expands Service Offering to Include Per Inquiry DRTV PORTLAND, OREGON, July 19, 2006 – Respond2 Communications, the largest independent full-service direct response television (DRTV) agency in the country, today announced that it has acquired Rhode Island-based Marketing & Media Services Inc.…
  • / Press Release

    SENDTEC ANNOUNCES LAUNCH OF iFACTZ

    New Tool Measures Online Response to Offline Media DMA-Orlando, FL (October 13, 2003) - - SendTec, the parent company of DirectNet Advertising (DNA), Creative South and iFactz, announced today the official launch of its new product, iFactz. iFactz, the first industry tool to measure the online response to offline media, will be unveiled during DMA Annual at the SendTec Booth #2173 in the Broadcast Pavilion. "iFactz meets the resounding need of...

    Posted 10/14/2003

    New Tool Measures Online Response to Offline Media DMA-Orlando, FL (October 13, 2003) - - SendTec, the parent company of DirectNet Advertising (DNA), Creative South and iFactz, announced today the official launch of its new product, iFactz. iFactz, the first industry tool to measure the online…
  • / Press Release

    Listen Up Español Announces Expansion of Sophisticated Call Center Facility in Hermosillo, Mexico

    PORTLAND, Maine – March 20, 2009 – Listen Up Español, the U.S. Hispanic call center specializing in Direct Response Television (DRTV) campaigns, has expanded its facility in Hermosillo, Mexico, to 500 seats. Tony Ricciardi, President of Listen Up Español, noted, “We are pleased not only to offer our employees an accommodating new location in which to work, but to offer our Hispanic customers increased assistance, made possible by the doubling of...

    Posted 03/30/2009

    PORTLAND, Maine – March 20, 2009 – Listen Up Español, the U.S. Hispanic call center specializing in Direct Response Television (DRTV) campaigns, has expanded its facility in Hermosillo, Mexico, to 500 seats. Tony Ricciardi, President of Listen Up Español, noted, “We are pleased not only to…
  • / Press Release

    Accretive Commerce Wins 10 New Direct Response Clients

    Continued Focus on the Direct Response Market Yields 10 New Client Wins during Last Quarter Charlotte, NC, February 8, 2007 – Accretive Commerce, the leading business process outsourcer of direct-to-customer commerce services, announced today they have won ten new direct response clients during the last quarter. Accretive Commerce will provide varying levels of order management, fulfillment, continuity program management, freight management,...

    Posted 02/08/2007

    Continued Focus on the Direct Response Market Yields 10 New Client Wins during Last Quarter Charlotte, NC, February 8, 2007 – Accretive Commerce, the leading business process outsourcer of direct-to-customer commerce services, announced today they have won ten new direct response clients during…

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