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/ Marketing
Infomercial merchants trade group expands into Canada
The Electronic Retailing Association has announced the creation of the ERA Canadian Council. The infomercial merchants trade group says the council is open to all ERA members and will be led in its first year by board member Michael J. Moreau.
Posted 11/17/2008Katie DeatschPost a comment
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/ E-Retailers
Direct response TV drives more multi-channel sales for Drs. Foster & Smith
Pet supplies retailer Drs. Foster & Smith is using direct response TV to promote its brand and spur more e-commerce and catalog sales. It has been purchasing direct response advertising on various channels, including Discovery and Animal Plant.
Posted 03/01/2007Paul DemeryPost a comment
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/ Technology
The ERA moves its compliance self-certification to the web
ERA members can review and agree to marketing guidelines at retailing.org, then take an online course that results in certification that they comply with the group’s regulations.
Posted 10/18/2002Kurt PetersPost a comment
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When electronic doesn’t mean Internet
In the foreseeable future, producers of infomercials will be able to tell viewers to click on their TV screens to order their products immediately over the web.
Posted 09/30/2003Internet RetailerPost a comment
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/ Press Release
Listen Up Español Announces Expansion of Sophisticated Call Center Facility in Hermosillo, Mexico
PORTLAND, Maine – March 20, 2009 – Listen Up Español, the U.S. Hispanic call center specializing in Direct Response Television (DRTV) campaigns, has expanded its facility in Hermosillo, Mexico, to 500 seats. Tony Ricciardi, President of Listen Up Español, noted, “We are pleased not only to offer our employees an accommodating new location in which to work, but to offer our Hispanic customers increased assistance, made possible by the doubling of...
Posted 03/30/2009
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/ Press Release
Moulton Logistics Launches Live Chat to Meet the Online Customer Support Needs of its Direct Response Clients
Live Chat makes it easy and affordable for DRTV and other direct response marketers to tap into the power of online customer support to increase sales, reduce website abandonment LOS ANGELES, CA- Monday, March 16, 2009 Live Chat, the new online customer support service from Moulton Logistics Management, helps DRTV and other direct response marketers increase online sales and improve customer retention by providing customers with the ability to...
Posted 03/17/2009
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/ Press Release
Moulton Logistics’ DRTV Dashboard Provides the Comprehensive, Real-Time Analytics Marketers Need to Maximize Campaign...
LOS ANGELES, CA-Feb. 3-Moulton Logistics Management, the direct response industry`s leading provider of technology-enabled outsourced fulfillment services, puts comprehensive real-time analytics at the fingertips of direct response marketers with its robust DRTV Dashboard. "A break-down at any point along the fulfillment continuum can spell disaster for a DRTV campaign," said Anthony Sziklai, President, Moulton Logistics Management. "Our DRTV...
Posted 02/04/2009
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/ Press Release
The Logical Step, DR Support Team and Dream Team USA Announce Common Sense Strategic Partnership
September 22, 2008– New Haven, Connecticut– The Logical Step™, DR Support Team™ and Dream Team USA are pleased to announce a Tri-Strategic Partnership – Common Sense™. The formation of this business relationship adds additional value in several core areas. These include the following: Enhanced Investment Strategy (Capital Funding) and Financial Modeling Profit and Loss Development Call Center Management, Script and Product Configuration/Call to...
Posted 09/22/2008
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/ Press Release
Accretive Commerce Wins 10 New Direct Response Clients
Continued Focus on the Direct Response Market Yields 10 New Client Wins during Last Quarter Charlotte, NC, February 8, 2007 – Accretive Commerce, the leading business process outsourcer of direct-to-customer commerce services, announced today they have won ten new direct response clients during the last quarter. Accretive Commerce will provide varying levels of order management, fulfillment, continuity program management, freight management,...
Posted 02/08/2007
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/ Press Release
AnswerNet Acquires Proxy, Expands in Catalog, DRTV Markets
PRINCETON, N.J., Nov.7---The AnswerNet Network, the world’s largest telemessaging firm and a leading contact center services provider, has acquired Plano, Texas-based Proxy Communications, a contact center outsourcer, which provides order entry and customer service to catalog, e-tailing and direct response television (DRTV) clients. Gail Patterson, Proxy’s President, is very excited that Proxy’s customers will have access to AnswerNet’s...
Posted 11/14/2006
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