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Online display ads get a boost from search engine marketing, study says

27% of consumers who view an online display ad initially respond by searching on the web for the advertised product, brand or company, Forrester Consulting says in a recent study conducted for search engine marketing firm iProspect.

Posted 05/20/2009Paul DemeryPost a comment

27% of consumers who view an online display ad initially respond by searching on the web for the advertised product, brand or company, Forrester Consulting says in a recent study conducted for search engine marketing firm iProspect.

/ E-Retailers

New SVP leads direct-to-consumer strategy at Chico`s

Chico’s has appointed Elaine L. Boltz as senior vice president of strategy and consumer research. Boltz will be responsible for leading Chico’s direct-to-consumer efforts, which includes the online channel.

Posted 01/28/2008Paul DemeryPost a comment

Chico’s has appointed Elaine L. Boltz as senior vice president of strategy and consumer research. Boltz will be responsible for leading Chico’s direct-to-consumer efforts, which includes the online channel.

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