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/ Technology
eCampus goes to school on effective pricing and ads
The web-only retailer of textbooks kicks up conversion rates with targeted marketing.
Posted 09/15/2011Paul DemeryPost a comment
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/ E-Retailers
Amazon sets a daily deal record
The leading online retailer sells 1.3 million coupons through LivingSocial in 24 hours.
Posted 01/20/2011Thad RueterPost a comment
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/ E-Retailers
Wal-Mart uses Facebook to craft discounts
The first test of the retailer’s CrowdSaver results in 6,000 Likes from shoppers.
Posted 10/28/2010Thad RueterPost a comment
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