/ Technology

Shoppers will start early, look for big discounts, a new survey says

Accenture’s poll of 526 consumers found that while shoppers plan to complete their shopping earlier than last year, 86% said they won’t buy without a discount of 20% or more.

Posted 10/21/2009Katie DeatschPost a comment

/ E-Retailers

Web retailer offers discounts tied to stock market declines

Home Theater Direct`s new “Dip-in-the-Dow” program offers a discount equivalent to the percentage drop the previous day in the Dow Jones Industrial Average.

Posted 10/22/2008Katie DeatschPost a comment

/ Technology

TrendMicro gives multivariate testing a passing grade

The online software retailer reports improvements in revenue per visitor, sales and conversion rate after testing changes in multiple elements of its shopping cart page. The company’s e-commerce technology provider, Digital River, carried out the tests.

Posted 04/29/2008Katie DeatschPost a comment

/ E-Retailers

Zappos zaps free overnight shipping guarantee and drops price protection

The online shoe seller will no longer refund 110% of the difference between its price and a competitor’s and will not guarantee free overnight shipping. CEO Tony Hsieh says price-conscious customers can shop at the company’s discount site, 6pm.com.

Posted 02/20/2008Don DavisPost a comment

Related Searches:6pm

/ Technology

How fashion e-retailer Rampage.com dresses up its customer base

By combining its Frequent Buyer program with its opt-in e-mail marketing newsletter, women’s fashion apparel retailer Rampage.com has been gaining hundreds of subscribers per day while adding to overall sales growth, the retailer says.

Posted 01/11/2007Paul DemeryPost a comment

Winebuys.com hires investment firm to seek partner

Discount wine seller Winebuys.com has hired investment firm Eagle Partners LLC to manage its search for a strategic partnership or merger target, Winebuys said today.

Posted 07/12/2006Paul DemeryPost a comment

/ Marketing

Overstock tweaks search landing pages to reduce exits

When traffic to one of its coupon pages was producing a high conversion rate but also a high exit rate, Overstock.com’s internal marketing team figured out how to shut the door.

Posted 01/27/2006Kurt PetersPost a comment

/ Marketing

Moms are choosey about retail e-mail newsletters, study says

Most mothers with young children at home subscribe to 5 or fewer e-mail newsletters from retailers, and their response to commercial e-mail is mostly driven by price discounts from trusted brands, says a new study by EmailLabs and Lucid Marketing.

Posted 06/02/2005Kurt PetersPost a comment