/ Marketing

Discovery looks for efficiency in outsourcing e-commerce technology

After years of operating its own e-commerce platform, Discovery Communications targets efficiency and new web sites through outsourcing, chief operating officer Kelly Day tells Internet Retailer.

Posted 03/19/2009Paul DemeryPost a comment

/ E-Retailers

Babies “R” Us hires an e-commerce veteran to head up merchandising

Toys “R” Us Inc. has hired Maureen Watson, a former merchandising and e-commerce executive with Discovery Communications LLC, as the new chief merchandising officer for Babies “R” Us.

Posted 06/30/2008Katie DeatschPost a comment

/ E-Retailers

Discovery wraps up experiential gift-giving deal with Excitations

From hang gliding to shark diving, consumers will be able to give gifts of the kinds of adventures featured in Discovery Channel TV shows. The sales will be handled by Excitations, which specializes in selling experiential gifts online and by phone.

Posted 01/15/2008Don DavisPost a comment

Discovery decides it doesn’t need stores to reach consumers on Planet Earth

Discovery Communications is closing down its stores and will focus on selling merchandise via its faster-growing sales channels: the Internet, television and catalog.

Posted 05/18/2007Kurt PetersPost a comment

Toys and TV tie-ins help Discovery grow web sales 34% in 2006

Online retailer Discovery Communications is on an ambitious path of updating its web site with more alternative payments and tying its online merchandising plan more closely to popular TV programming, says Kelly Day, senior vice president of e-commerce.

Posted 03/21/2007Bill BriggsPost a comment

/ E-Retailers

Patrick Gates takes on new responsibilities at Discovery

Patrick Gates has been promoted to executive vice president and general manager of Discovery Interactive, which consolidates Discovery’s e-commerce with online content. Kelly Day has been named senior vice president, reporting to Gates.

Posted 10/10/2006Kurt PetersPost a comment

Discovery discovers that more partners can help grow web sales

New relationships with Sears.com and QVC.com are helping Discovery Commerce build a wider sales audience and customer base, says vice president of e-commerce Kelly Day.

Posted 01/25/2006Bill BriggsPost a comment

After years of flying solo, Discovery hands off e-commerce ops to vendor

After closing its stores two years ago, Discovery has decided it can best serve its online channel by outsourcing it e-commerce operations to Delivery Agent.

Posted 04/01/2009Internet RetailerPost a comment