/ Marketing

StubHub uses customer data to fuel online ads

The ticket marketplace links customers’ interactions to display ads.

Posted 05/15/2012Allison Enright1 comments

Related Searches:Crm | Retargeting | Stubhub

/ Technology

Google is bullish on mobile ads

Google says the space looks a lot like traditional search did a decade ago.

Posted 04/13/2012Katie DeatschPost a comment

Related Searches:Larry Page

/ Marketing

Mobile, social and video ads are poised for gains in 2012

A survey also finds that online marketers will spend less on ad networks.

Posted 03/06/2012Allison Enright1 comments

/ Marketing

Google’s +1 button appears on display ads

The button enables consumers to recommend an ad’s landing page to his friends and contacts.

Posted 10/12/2011Zak StamborPost a comment

/ Marketing

Facebook looks to lure small business advertisers

As an enticement the social network is giving away free ads.

Posted 09/26/2011Zak Stambor3 comments

/ Technology

Marketers will spend more than $8 billion on mobile efforts by 2016, report says

Mobile will grow the fastest, but web marketers will still spend the most on search.

Posted 08/25/2011Allison Enright1 comments

/ Technology

Google buys a social network operator

The search giant plans to fold the Fridge into the fledgling Google+.

Posted 07/22/2011Zak StamborPost a comment

/ Marketing

Revenue from retargeted ads increases by 35% for Karmaloop.com

The apparel retailer serves up ads based on consumers’ gender and browsing behavior.

Posted 06/14/2011Allison EnrightPost a comment

Related Searches:Retargeting | Karmaloop

/ Marketing

Social media ad spending will hit $8.3 billion in 2015

Facebook display ads will account for most of that spending, a report says.

Posted 05/04/2011Zak StamborPost a comment

Related Searches:Bia

/ Marketing

The right ads in the right places yield retargeting ROI for Charlotte Russe

Online display ads are generating more revenue with higher returns than paid search.

Posted 05/03/2011Don DavisPost a comment

Related Searches:Charlotte Russe