/ Marketing

Searching for greater ROI? Try Bing.

But Google still commands the vast majority of spending for search engine marketing.

Posted 04/11/2011Allison EnrightPost a comment

/ Technology

Online marketers spend more in the third quarter

Return on investment also improved, a DMA survey says.

Posted 12/10/2010Thad RueterPost a comment

/ Marketing

Mobile search and display ad spending to hit $816 million this year

A new Forrester Research study says spending will top $2.75 billion in 2015.

Posted 11/10/2010Bill SiwickiPost a comment

/ Technology

Borders presents ads to shoppers using store Wi-Fi

UPS is running ads on the Wi-Fi home page the retailer shows to store shoppers.

Posted 07/29/2010Paul DemeryPost a comment

/ Marketing

Consumers like display ads flashy and rich

40.3% of U.S. online display ad impressions are for ads that use Adobe Flash or other rich media technology, a new report finds.

Posted 07/01/2010Katie DeatschPost a comment

/ Marketing

Beyond paid search

Retailers can incorporate other marketing tools to effectively reach customers, IRCE speaker says.

Posted 06/09/2010Nesli KarakusPost a comment

/ Marketing

How successful are online ads?

A Compete exec suggests combining surveys with click data to measure effectiveness.

Posted 06/09/2010Don DavisPost a comment

On Target

Automation can deliver improved marketing results once e-retailers build bridges between data silos.

Posted 03/31/2011Thad RueterPost a comment