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1 - 7 of 7 Results
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/ Technology
Online marketers spend more in the third quarter
Return on investment also improved, a DMA survey says.
Posted 12/10/2010Thad RueterPost a comment
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/ Marketing
Mobile search and display ad spending to hit $816 million this year
A new Forrester Research study says spending will top $2.75 billion in 2015.
Posted 11/10/2010Bill SiwickiPost a comment
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/ Marketing
Criteo makes placing display ads do-it-yourself
The self-service design lets retailers manage campaigns and make changes immediately.
Posted 09/23/2010Allison EnrightPost a comment
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/ Technology
Borders presents ads to shoppers using store Wi-Fi
UPS is running ads on the Wi-Fi home page the retailer shows to store shoppers.
Posted 07/29/2010Paul DemeryPost a comment
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/ Marketing
Consumers like display ads flashy and rich
40.3% of U.S. online display ad impressions are for ads that use Adobe Flash or other rich media technology, a new report finds.
Posted 07/01/2010Katie DeatschPost a comment
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/ Marketing
Beyond paid search
Retailers can incorporate other marketing tools to effectively reach customers, IRCE speaker says.
Posted 06/09/2010Nesli KarakusPost a comment
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/ Marketing
How successful are online ads?
A Compete exec suggests combining surveys with click data to measure effectiveness.
Posted 06/09/2010Don DavisPost a comment
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