/ Marketing

Social media posts don’t lead to sales

A new report suggests less than 1% of transactions stem from social links.

Posted 09/25/2012Zak StamborPost a comment

Related Searches:Repeat Customer Statistics

/ Technology

Technology Update: Longboard Media

Renting web site space to digital advertisers can bring retailers big returns.

Posted 09/11/2012Amy DustoPost a comment

Related Searches:Sports Authority | Officemax | Longboard Media

/ Technology

Williams-Sonoma targets e-customers with a “treatment” approach

The retailer uses marketing models developed by medical researchers.

Posted 08/14/2012Amy DustoPost a comment

Related Searches:Williams Sonoma | Pottery Barn | Sensitive

/ Marketing

Online ad revenue climbs 15%

Marketers spent $8.4 billion on web advertising in Q1, a trade group says.

Posted 06/11/2012Allison EnrightPost a comment

/ Technology

Retailers get mobile-friendly

91% of retailers have a mobile strategy in place, a study says.

Posted 05/23/2012Allison Enright2 comments

Related Searches:Pew | Tablets In Retail Store

/ Marketing

StubHub uses customer data to fuel online ads

The ticket marketplace links customers’ interactions to display ads.

Posted 05/15/2012Allison Enright1 comments

Related Searches:Crm | Retargeting | Stubhub

/ Marketing

Mobile, social and video ads are poised for gains in 2012

A survey also finds that online marketers will spend less on ad networks.

Posted 03/06/2012Allison Enright1 comments

/ Marketing

Google’s +1 button appears on display ads

The button enables consumers to recommend an ad’s landing page to his friends and contacts.

Posted 10/12/2011Zak StamborPost a comment