/ Marketing

Location matters when it comes to Facebook ads

News feed ads have a click-through rate 45 times greater than display ads.

Posted 01/29/2013Zak StamborPost a comment

/ Marketing

Facebook tests the impact of putting display-like ads in the news feed

The social network wants to determine which ads spur consumers to click.

Posted 10/31/2012Zak StamborPost a comment

Related Searches:Retargeting | Facebook Exchange

/ Marketing

Social media posts don’t lead to sales

A new report suggests less than 1% of transactions stem from social links.

Posted 09/25/2012Zak StamborPost a comment

Related Searches:Repeat Customer Statistics

/ Technology

Technology Update: Longboard Media

Renting web site space to digital advertisers can bring retailers big returns.

Posted 09/11/2012Amy DustoPost a comment

Related Searches:Sports Authority | Officemax | Longboard Media

/ Marketing

Personalized display ad vendor myThings gains momentum in the U.S.

The vendor, established in Europe, has already signed 60 U.S. clients.

Posted 09/06/2012Post a comment

Related Searches:Israel | Autoanything | Retargeting

/ Technology

Williams-Sonoma targets e-customers with a “treatment” approach

The retailer uses marketing models developed by medical researchers.

Posted 08/14/2012Amy DustoPost a comment

Related Searches:Williams Sonoma | Pottery Barn | Sensitive

/ Marketing

Online ad revenue climbs 15%

Marketers spent $8.4 billion on web advertising in Q1, a trade group says.

Posted 06/11/2012Allison EnrightPost a comment

/ Technology

Retailers get mobile-friendly

91% of retailers have a mobile strategy in place, a study says.

Posted 05/23/2012Allison Enright2 comments

Related Searches:Pew | Tablets In Retail Store