/ Marketing

Abt and Crutchfield figure out how to boost the power of display ads

The secret is targeting consumers who’ve visited certain web sites.

Posted 04/17/2012Paul DemeryPost a comment

Related Searches:Abt Electronics | Retargeting | Abt

/ Marketing

Gilt’s vendor does the math to produce better payback from online display ads

An automated ad-buying system from MediaMath finds the right customers, Gilt says.

Posted 04/05/2012Don DavisPost a comment

/ E-Retailers

Gilt heads into magazine publishing with Du Jour

The online and print luxury lifestyle magazine will target 3 million consumers.

Posted 03/06/2012Paul DemeryPost a comment

/ Marketing

Nearly 15% of the time consumers spend online is on Facebook

And roughly 16% of all page views are on the social network.

Posted 02/13/2012Zak StamborPost a comment

Related Searches:Jewelry Market Share

/ Technology

Adobe adds digital marketing expertise by acquiring Efficient Frontier

Efficient Frontier sells search, social media and display marketing services.

Posted 11/30/2011Thad RueterPost a comment

/ Marketing

Get the holiday party started

With the holiday season set to blast off, retailers explain how to build sales.

Posted 11/22/2011Allison EnrightPost a comment

/ Technology

The keys to online sales: Search results, localization and free shipping

The E-tailing Group details what marketing techniques work for online shoppers.

Posted 11/09/2011Paul Demery2 comments

Related Searches:E-tailing Group

/ Technology

Online luxury marketplace 1stdibs.com names a Google veteran as CEO

David Rosenblatt was the CEO of ad firm DoubleClick before its purchase by Google.

Posted 11/07/2011Allison EnrightPost a comment