Donna Hoffman

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  • Sloan Center for Internet Retailing going west

    Donna L. Hoffman and Thomas P. Novak, award winning scholars of electronic commerce and Internet marketing at Vanderbilt University, will leave Vanderbilt in July to join the faculty at the University of California at Riverside’s A. Gary Anderson Graduate School of Management. Hoffman has been named chancellor’s chair and Novak the Albert O. Steffey professor of marketing.Hoffman and Novak, who are married, currently serve as co-directors of...

    Posted 05/31/2006Internet RetailerPost a comment

    Donna L. Hoffman and Thomas P. Novak, award winning scholars of electronic commerce and Internet marketing at Vanderbilt University, will leave Vanderbilt in July to join the faculty at the University of California at Riverside’s A. Gary Anderson Graduate School of Management. Hoffman has been…
  • / Technology

    88% of women who shopped online last holiday will do so this year

    88% of women who shopped online last December intend to do so this year, reports a survey by Vanderbilt University. "Our survey found a sustained movement toward online shopping as a legitimate sales channel" says the survey’s author.

    Posted 11/21/2002Kurt PetersPost a comment

    88% of women who shopped online last December intend to do so this year, reports a survey by Vanderbilt University. "Our survey found a sustained movement toward online shopping as a legitimate sales channel" says the survey’s author.

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