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/ Technology

72% of consumers are using coupons more, and many are open to web discounts

15% of consumers get the majority of their coupons from the Internet, a Prospectiv survey finds. 81% say they would use more coupons if offers were more targeted to their specific interests.

Posted 09/04/2008Katie DeatschPost a comment

15% of consumers get the majority of their coupons from the Internet, a Prospectiv survey finds. 81% say they would use more coupons if offers were more targeted to their specific interests.

/ Technology

Tough times and technology advances could mean more use of coupons

67% of consumers polled by ICOM Information and Communications say they increase coupon use in a weakened economy. 58% favor electronic coupons delivered to loyalty cards online.

Posted 04/04/2008Katie DeatschPost a comment

67% of consumers polled by ICOM Information and Communications say they increase coupon use in a weakened economy. 58% favor electronic coupons delivered to loyalty cards online.

Online coupons can drive in-store sales

Online distribution of coupons could lead to an increase in in-store purchases, according to a new survey from Prospectiv Consumer Preference Index.

Posted 10/06/2005Paul DemeryPost a comment

Online distribution of coupons could lead to an increase in in-store purchases, according to a new survey from Prospectiv Consumer Preference Index.

Military commissaries to accept Internet coupons in-store

The agency that sells groceries to military personnel and families around the world will accept web-generated coupons in its 273 stores. While some retail grocers don’t accept them, consumers love them, driving web coupon redemption up by 134% last year.

Posted 10/04/2004Kurt PetersPost a comment

The agency that sells groceries to military personnel and families around the world will accept web-generated coupons in its 273 stores. While some retail grocers don’t accept them, consumers love them, driving web coupon redemption up by 134% last year.

/ Technology

Moves that minimize the risk of Internet coupon fraud

In addition to technology that stops web coupons from being edited before printing, steps to minimize coupon fraud include skipping free product offers, including ID information, and shortening expiration dates, says Coupons Inc.

Posted 12/12/2003Kurt PetersPost a comment

In addition to technology that stops web coupons from being edited before printing, steps to minimize coupon fraud include skipping free product offers, including ID information, and shortening expiration dates, says Coupons Inc.

/ Technology

Trade group seeks solutions at point of sale to fight Internet coupon fraud

If online security fails, cashiers are a last line of defense against fraudulent home-printed Internet coupons, but verification can’t encumber check-out. One CPG manufacturer says fraudulent coupons have cost it $1 million this year.

Posted 12/04/2003Kurt PetersPost a comment

If online security fails, cashiers are a last line of defense against fraudulent home-printed Internet coupons, but verification can’t encumber check-out. One CPG manufacturer says fraudulent coupons have cost it $1 million this year.

Online coupons have a role--but not long term, says eBags

Users of online coupons represent 31% of sales at eBags, says president Jon Nordmark. “But 87% make only one purchase, and they have the lowest lifetime value of all customers,” he says.

Posted 10/01/2003Kurt PetersPost a comment

Users of online coupons represent 31% of sales at eBags, says president Jon Nordmark. “But 87% make only one purchase, and they have the lowest lifetime value of all customers,” he says.

/ Technology

How much do grocery shoppers like online coupons?

Online shoppers downloaded 242 million grocery coupons last year, 111% more than in 2001. They buy more in some categories but may brand-hop by price, Forrester finds.

Posted 04/25/2003Kurt PetersPost a comment

Online shoppers downloaded 242 million grocery coupons last year, 111% more than in 2001. They buy more in some categories but may brand-hop by price, Forrester finds.

/ Technology

Some CPG manufacturers fear abuse, but consumers love online coupons

38% of U.S. households use web coupons, Forrester says. Technology eases manufacturers’ concerns with new tools to beat coupon fraud.

Posted 04/23/2003Kurt PetersPost a comment

38% of U.S. households use web coupons, Forrester says. Technology eases manufacturers’ concerns with new tools to beat coupon fraud.

/ Technology

Keeping online coupons in synch with new supply chain data standards

Coupons Inc. is offering a hosted service designed to automatically synchronize disparate product codes on the fly between retailers and their manufacturing partners.

Posted 08/15/2002Kurt PetersPost a comment

Coupons Inc. is offering a hosted service designed to automatically synchronize disparate product codes on the fly between retailers and their manufacturing partners.

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