/ Marketing

By mining its customers’ shopping behavior, drugstore figures how to expand

When drugstore.com CEO Kal Raman designed drugstore’s e-commerce platform in 1999, he built it to scale up to $1 billion in sales. With nearly $250 million in net sales last year, drugstore is using the platform’s site analytics to help drive growth.

Posted 01/22/2004Paul DemeryPost a comment

Drugstore.com finds new profits fulfilling orders for Amazon

Under a new agreement, Drugstore fulfills Amazon store orders in Amazon-branded boxes. Drugstore stays invisible to those customers, but instead of marketing rights, it now gets payment per transaction from Amazon.

Posted 12/23/2003Kurt PetersPost a comment

/ Marketing

Drugstore.com fulfills first international order with shipment to Hong Kong

A new partnership with international logistics firm Comerxia Inc. opens Drugstore for business in 35 ex-US countries. A hosted application calculates fees and tracks orders.

Posted 07/24/2003Kurt PetersPost a comment

New loyalty programs boost sales at Drugstore.com

Shoppers respond to purchase credits of 5% on non-prescription purchases and personalized dollars-off offers that can reach high percentages of a purchase price. But it’s free shipping that’s produced most of the lift.

Posted 05/22/2003Kurt PetersPost a comment

Drugstore`s Vitamin Boost

Drugstore.com gets a new CEO with a new marketing and merchandising plan that the company hopes will bring on profitability.

Posted 02/28/2005Internet RetailerPost a comment

Rewarding Experience

Drugstore.com’s marketers keep trying ‘til they get loyalty programs that will lure customers

Posted 09/30/2003Internet RetailerPost a comment