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Dust in the Wind

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  • Subaru turns to the web to get more out of its TV commercials

    After rolling out its "Dust in the Wind" TV spot for its new B9 Tribeca, Subaru analyzed data gathered from about 25 web sites to determine how the commercial coincided with consumer interest in the Tribeca and competing models. It decided to extend the commercial`s run, boosting sales.

    Posted 04/03/2006Internet RetailerPost a comment

    After rolling out its "Dust in the Wind" TV spot for its new B9 Tribeca, Subaru analyzed data gathered from about 25 web sites to determine how the commercial coincided with consumer interest in the Tribeca and competing models. It decided to extend the commercial`s run, boosting sales.

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