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  • Macy’s brand value leaps from its efforts to tie together stores and the web

    / Marketing

    Macy’s brand value leaps from its efforts to tie together stores and the web

    Macy’s, which has been connecting offline and online shopping, had the biggest increase in brand value among the 50 North American retailers in a report by consulting firm Interbrand.

    Posted 04/11/2014AbCallardPost a comment

    Macy’s, which has been connecting offline and online shopping, had the biggest increase in brand value among the 50 North American retailers in a report by consulting firm Interbrand.
  • How a Chinese web retailer grows its international sales

    / E-Retailers

    How a Chinese web retailer grows its international sales

    FocalPrice.com offers translation into 18 languages, but none of them are Chinese, reflecting the e-retailer’s strategy of selling to online shoppers around the world. One of its tactics for gaining new customers: offering a cell phone cover for a penny, with free shipping worldwide.

    Posted 04/10/2014Frank TongPost a comment

    FocalPrice.com offers translation into 18 languages, but none of them are Chinese, reflecting the e-retailer’s strategy of selling to online shoppers around the world. One of its tactics for gaining new customers: offering a cell phone cover for a penny, with free shipping worldwide.
  • eBay and Icahn call a truce

    / Marketing

    eBay and Icahn call a truce

    Billionaire investor and eBay shareholder Carl Icahn has agreed to withdraw his proposal that eBay spin off PayPal, along with his two board nominations. The news comes after months of Icahn openly lampooning the e-marketplace’s top executives and their business decisions.

    Posted 04/10/2014Amy DustoPost a comment

    Billionaire investor and eBay shareholder Carl Icahn has agreed to withdraw his proposal that eBay spin off PayPal, along with his two board nominations. The news comes after months of Icahn openly lampooning the e-marketplace’s top executives and their business decisions.

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