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/ Technology
Web site design firm EffectiveUI appoints a new CEO
EffectiveUI has promoted chief marketing officer Rebecca Flavin to the new position of chief executive officer. The firm also promoted Peyton Lindley to the new position of executive director of UX, or user experience, design and technology.
Posted 03/16/2009Don DavisPost a comment
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/ Technology
How a multi-channel retailer benefits from cross-channel data
Title Nine has a single view of its customers and inventory. That lets the retailer of women’s sports apparel better market to and serve customers, whether they shop online, in stores or by catalog.
Posted 03/06/2008Don DavisPost a comment
Related Searches:Micros-retail
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/ E-Retailers
Benchmark Brands hires a new director of database marketing
In his new position, James Davis will have online and print responsibility for the FootSmart.com marketing data base.
Posted 12/12/2005Kurt PetersPost a comment
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/ Technology
SimonDelivers rolls out faster customer service
Beginning in October SimonDelivers will give its shoppers more specific delivery updates they can check by calling the company’s customer service center or by logging on to their account information at SimonDelivers.com.
Posted 09/28/2005Mark BrohanPost a comment
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/ Marketing
Why holistic customer views mean higher conversions at AETV.com
A centralized customer data base that includes information from all channels and list segmenting is helping A&E Television more than double its conversions on some e-mail campaigns, says So Young Park, director of e-commerce and direct marketing.
Posted 08/10/2005Mark BrohanPost a comment
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/ Technology
Automated online self-service means more customer answers, less cost
Conversagent’s automated agent has cut attended service costs by 15% to 20% in other industries. With a consumer electronics maker about to go live, it moves toward retail.
Posted 07/07/2005Mary WagnerPost a comment
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/ Technology
Where one fulfillment company sees customer service opportunity
Fulfillment companies such as William B. Meyer are beginning to offer Internet retailers a new-value-added customer service: web store design and more online access to shipping information.
Posted 08/25/2004Paul DemeryPost a comment
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/ Technology
Specialized Bicycles` two-barreled benefits from automated customer service
Specialized Bicycles has realized extra mileage out of its online customer self-serve feature. Not only has it cut way back on customer service calls, but it has gained data on customer concerns.
Posted 04/01/2004Kurt PetersPost a comment
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/ Technology
How to cut call center costs strategically
Marketer’s rationing strategies boost online customers from automated self-service to live help such as e-mail, chat or phone. Escalation triggers include visits to defined pages, patterns of navigation and on-site events.
Posted 03/11/2004Kurt PetersPost a comment
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/ Technology
How a food business translates the one-to-one concept to work online
Customers can order from the Schwan Food Co. online, by phone or from the truck of a route rep. Customer data all flows together for seamless cross-channel CRM.
Posted 02/18/2004Mary WagnerPost a comment
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