/ Marketing

Retailers pump up paid search spending as holiday season begins

And this year’s larger marketing investment comes amid higher online sales. 

Posted 11/15/2011Allison EnrightPost a comment

Related Searches:Performics

/ Technology

Digital marketing agency Efficient Frontier buys an Australian firm

Downstream Marketing will boost Efficient Frontier’s mobile and social marketing offerings.

Posted 10/18/2011Thad RueterPost a comment

/ Marketing

Facebook ad spending rose 25% in Q3

Efficient Frontier says cost per click costs were up 54%.

Posted 10/12/2011Zak StamborPost a comment

/ Marketing

Facebook takes up 5% of retailers’ search marketing dollars, a new study finds

Efficient Frontier shows a 22% increase in cost per click on the social network.

Posted 07/14/2011Thad RueterPost a comment

Related Searches:Cannibalization

/ Technology

Search marketer Efficient Frontier buys social media firm Context Optional

The acquisition will lead to new services enabling retailers to manage Facebook campaigns.

Posted 05/04/2011Thad RueterPost a comment

/ Marketing

Searching for greater ROI? Try Bing.

But Google still commands the vast majority of spending for search engine marketing.

Posted 04/11/2011Allison EnrightPost a comment

/ Marketing

Paid search spending projected to grow up to 20% in 2011

Higher paid click costs and demand will help drive the increase, Efficient Frontier says.

Posted 01/25/2011Allison EnrightPost a comment

/ Marketing

New program helps marketers extend keyword targeting beyond search engines

Efficient Frontier clients can use BlueKai's keyword database for display ad campaigns.

Posted 10/28/2010Katie DeatschPost a comment