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/ Technology

New vehicles buyers prefer real web photos, study says

90% of motor vehicle shoppers would prefer to view actual photos online of new vehicles currently on the dealer`s lot, rather than view stock photography of the actual vehicle they are interested in buying, says a new study from Kelley Blue Book Co.

Posted 08/18/2006Paul DemeryPost a comment

90% of motor vehicle shoppers would prefer to view actual photos online of new vehicles currently on the dealer`s lot, rather than view stock photography of the actual vehicle they are interested in buying, says a new study from Kelley Blue Book Co.

/ Marketing

U.K. consumers on track to grow online spending by 64%, trade group reports

British consumers will spend £4 billion online this November and December, projects London-based trade association Interactive Marketing in Retail Group, up 64% from the £2.5 billion spent last year in the two months leading up to Christmas.

Posted 12/13/2004Kurt PetersPost a comment

British consumers will spend £4 billion online this November and December, projects London-based trade association Interactive Marketing in Retail Group, up 64% from the £2.5 billion spent last year in the two months leading up to Christmas.

/ Technology

NADA puts its new interactive vehicle comparison program in gear

NADA, which publishes the N.A.D.A appraisal guides, a major source of information on vehicle valuations and other data, is updating Nadaguides.com with interactive features, including online side-by-side vehicle comparison tools.

Posted 09/22/2004Kurt PetersPost a comment

NADA, which publishes the N.A.D.A appraisal guides, a major source of information on vehicle valuations and other data, is updating Nadaguides.com with interactive features, including online side-by-side vehicle comparison tools.

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