/ Technology

Retailers have a lot to learn about e-mail marketing, says a new report

The proportion of e-retailers offering incentives to consumers to sign up for their e-mail newsletters has fallen by two-thirds in the past year to 9%, says a new survey from the E-mail Experience Council, a division of the Direct Marketing Association.

Posted 08/02/2007Paul DemeryPost a comment

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/ Marketing

Small e-mail campaigns produce the highest open rate, study finds

Retailer e-mail campaigns using lists of 100 addresses had the highest open rate (38.78%) but the third-highest clickthrough rate (10.67%), according to the VerticalResponse Q1 2006 E-mail Trends Report.

Posted 06/09/2006Kurt PetersPost a comment

/ Marketing

Bigger isn’t always better in e-mail marketing

A 2005 study by ExactTarget reports that e-mail lists with 100,000 or more names experienced an average open rate of 18.2% while those of 101-1000 names had an open rate of 42.1%.

Posted 03/10/2006Kurt PetersPost a comment

/ Marketing

Restaurant gains 10,000 e-mail addresses through coupon offer

Through a coupon and event-driven e-mail campaign to a third-party opt-in database of local consumers, a single restaurant in the Melting Pot chain reports growing its customer e-mail list from 100 to 10,000 addresses in 10 months.

Posted 06/02/2005Kurt PetersPost a comment

/ Marketing

National Geographic boosts lists size with tools from CheetahMail

The size of National Geographic’s 13 e-mail lists – including an event and offer alert from its online store -- are up anywhere from 13% to 115% since it implemented services from the e-mail provider last August. Click-through rates are up, too.

Posted 04/21/2005Mary WagnerPost a comment

/ Marketing

More than a million e-mails, but nearly half didn’t reach customers

When Pier 1 found that more than 400,000 e-mails per mailing weren’t being delivered, it turned to DoubleClick to fix the problem. The solution: address glitches that had built up over time and re-engage customers in a phased e-mail program rollout.

Posted 04/21/2005Mary WagnerPost a comment

/ Marketing

At Berries.com, e-mail marketing helps regulate surges in seasonal orders

With a highly perishable product, Berries.com was searching for ways to regulate order flow. Its solution: e-mail messages to customers well in advance of peak periods.

Posted 01/09/2003Kurt PetersPost a comment

/ Marketing

The Bombay Co. improves performance of e-mail marketing

The Bombay Co., a multi-channel home furnishings retailer, said a new e-mail marketing program has resulted in 40% of messages opened and 16% clicked through to additional information on its web site.

Posted 10/21/2002Kurt PetersPost a comment