/ Marketing

How K&L Wine Merchants uncorks more value out of its e-mail marketing

By switching its e-mail marketing to an on-premise application, K&L Wine Merchants has sharply cut the cost of sending e-mail while gaining more control over how it sends targeted messages to customers, chief technology officer Brian Zucker says.

Posted 04/10/2008Paul DemeryPost a comment

/ Marketing

Design is critical for creating a successful e-mail message

For a successful e-mail marketing program, online retailers need to create a design that supports the overall direction of the program, ExactTarget says in a new report.

Posted 04/09/2008Paul DemeryPost a comment

/ Marketing

Blocked images on incoming e-mails present problems for marketers

With many consumers blocking images on incoming e-mail, marketers must be prepared to use other means to engage their audiences, a new study says.

Posted 04/09/2008Paul DemeryPost a comment

/ Marketing

Tips to drive top results from Valentine’s Day e-mail campaigns

Holiday e-mail campaigns typically deliver results for retailers, and that includes Valentine’s Day. The best campaigns promote the brand and not just a special offer, says Responsys.

Posted 02/12/2007Kurt PetersPost a comment

Road Runner Sports boosts e-mail open rates for first-time buyers

A decision to limit e-mail messages and customize content to first-time buyers has helped Road Runner Sports Inc. increase open rates and average order values for the group.

Posted 07/20/2006Paul DemeryPost a comment

/ Marketing

National Geographic boosts lists size with tools from CheetahMail

The size of National Geographic’s 13 e-mail lists – including an event and offer alert from its online store -- are up anywhere from 13% to 115% since it implemented services from the e-mail provider last August. Click-through rates are up, too.

Posted 04/21/2005Mary WagnerPost a comment

/ Marketing

Shorter subject lines boost e-mail response rates, study says

To build e-mail response rates, keep subject lines short but include a large number of links within the message, EmailLabs reports today in a study of 650 e-mail marketers during the first quarter. The length of the message itself was less important.

Posted 10/04/2004Kurt PetersPost a comment

/ Technology

BlueLight.com beefs up its ISP offering

With no increase in monthly fees, BlueLight.com is doubling the mailbox size for users of its Internet access service and upgrading its support of e-mail programs.

Posted 04/30/2002Kurt PetersPost a comment