/ Marketing

Q2 e-mail delivery rates held steady during second quarter, Lyris says

E-mail delivery rates held steady at 89% during the second quarter, with 97.1% average rate for the top ten Internet service providers, according to Lyris EmailAdvisor.

Posted 07/15/2005Kurt PetersPost a comment

/ Marketing

54% of e-mail marketers don`t know if their message is being delivered

Although e-mail marketers say their biggest challenge is getting their messages delivered into consumers’ inboxes, more than half, or 54%, say they don’t use e-mail delivery auditing tools to proactively improve results, JupiterResearch says.

Posted 02/01/2005Kurt PetersPost a comment

/ Marketing

Bike retailer pedals faster with e-mail on heels of CAN-Spam

Performance Inc., a multi-channel bicycle retailer, used to blast out e-mail marketing messages each week without trying to target its promotions. No more. Urged on by CAN-Spam, it now personalizes its e-mail and is seeing better customer response.

Posted 03/08/2004Kurt PetersPost a comment

/ Marketing

E-mail stays popular with marketers, but takes a hit from spam filters

64% of marketers polled by Jupiter Research use e-mail, but 60% say spam blockers have put a dent in campaign results. Multi-service e-mail providers stand to gain as spam intensifies.

Posted 09/11/2003Mary WagnerPost a comment

/ Marketing

Even permission e-mail has a hard time getting through, says new study

More than one in six permission-based e-mail marketing messages fail to arrive at their destination mailboxes at the 10 largest Internet service providers, says a new study from Assurance Systems.

Posted 02/05/2003Kurt PetersPost a comment

/ Marketing

E-mail filtering forces retailers to new levels of subject-line creativity

The glut of e-mail marketing has increased the popularity of e-mail filtering software, which segregates certain e-mail messages based on the subject line. In response, some retailers are dropping phrases like Free Shipping and Buy Now!!!

Posted 12/05/2002Kurt PetersPost a comment

Challenge and Response

If you can’t beat ’em, learn to deal with ’em. Direct marketing expert Herschell Gordon Lewis tells how to get around the spam filters.

Posted 08/28/2003Internet RetailerPost a comment

E-Mail Marketing Grows Up

Rising click-through rates on e-mail campaigns show that retailers are wising up in their e-mail marketing. Among the new realities: using e-mail to promote offline buying.

Posted 12/31/2002Internet RetailerPost a comment