/ Marketing

More products, not discounts, boost e-mail marketing for Galls.com

The e-retailer of law enforcement gear stuffs dozens of items into e-mails.

Posted 01/31/2013Thad RueterPost a comment

Related Searches:Galls | Email Marketing | Listrak

/ Marketing

Marketers say e-mail is important, but their contact data is often bad

29% of companies say they have lost a customer to inaccurate data.

Posted 01/31/2013Paul DemeryPost a comment

Related Searches:Experian

/ Marketing

Groupon ends its gun-related deals

The ‘hiatus’ comes about a month after the Newton school shooting.

Posted 01/21/2013Thad RueterPost a comment

/ Marketing

Consumers are wary of giving too much data to e-mail marketers

A survey says that many brands make mistakes with personal information.

Posted 01/16/2013Thad RueterPost a comment

Related Searches:Privacy

/ Marketing

A social twist on direct selling helps net Kitsy Lane $3.5 million in funding

The company appoints Shoebuy.com founder Scott Savitz to its board.

Posted 01/10/2013Zak StamborPost a comment

Related Searches:Avon | Top Jewelry Companies

/ Marketing

Amazon jumps the gun with its football championship e-mails

The retailer sent congratulations to Alabama and Notre Dame fans before kickoff.

Posted 01/10/2013Amy DustoPost a comment

Related Searches:Pet | Foster And Smith | Sports Authority

/ Marketing

Targeted e-mails lure shoppers back to Lush.com

More than 30% of shoppers who abandon carts on the site return to purchase.

Posted 01/10/2013Amy DustoPost a comment

Related Searches:Cart Abandonment | Shopping Cart Abandonment Rate | Shopping Cart Abandonment

/ Marketing

Cart abandonment e-mails gain more attention from e-retailers

19% of Top 1000 e-retailers send messages encouraging consumers to purchase.

Posted 01/09/2013Allison EnrightPost a comment

Related Searches:Retargeting | Shopping Cart Abandonment | Cart Abandonment

/ Technology

LivingSocial hires Best Buy’s former marketing chief

The daily deal operator names Barry Judge chief marketing officer.

Posted 01/09/2013Zak StamborPost a comment

Related Searches:Amazon Market Share 2010 | Livingsocial

/ Marketing

Most marketers aren’t personalizing e-mails…

…even though they have shoppers’ information such as their names and locations.

Posted 01/04/2013Zak StamborPost a comment

Related Searches:Experian | Email Open Rates