/ Marketing

Marketing e-mails account for 70% of spam complaints

That’s because consumers ignore unsubscribe links, Return Path says.

Posted 11/27/2012Thad RueterPost a comment

/ Marketing

E-mail marketing provider CheetahMail gains a new general manager

Experian hires Peter DeNunzio to oversee CheetahMail’s U.S. offices.

Posted 11/27/2012Amy DustoPost a comment

Related Searches:Experian

/ Technology

Groupon proposes to settle voucher claims for $8.5 million

Several lawsuits claim deal expirations and restrictions are unlawful.

Posted 05/29/2012Zak StamborPost a comment

/ Technology

Marketing services provider Responsys hires an executive to oversee social and mobile

Michael Della Penna is the company’s first senior vice president of emerging channels.

Posted 05/29/2012Amy DustoPost a comment

/ Marketing

A remarketing e-mail series helps Lucky Brand recapture customers

A timed series of e-mails generated three times the sales of one-time reminders.

Posted 11/22/2011Allison EnrightPost a comment

Related Searches:Seewhy | Retargeting | Remarketing

/ Marketing

Get the holiday party started

With the holiday season set to blast off, retailers explain how to build sales.

Posted 11/22/2011Allison EnrightPost a comment