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e-mail marketing, This Week

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  • E-retailers improve key metrics in Q2

    / E-Retailers

    E-retailers improve key metrics in Q2

    Greater traffic levels paired with higher conversion rates and orders sizes helped drive a 19% increase in web sales for MarketLive clients tracked in a quarterly study. Q2 stats also reflect the ongoing shift of online shopping to mobile devices.

    Posted 07/24/2014Allison EnrightPost a comment

    Greater traffic levels paired with higher conversion rates and orders sizes helped drive a 19% increase in web sales for MarketLive clients tracked in a quarterly study. Q2 stats also reflect the ongoing shift of online shopping to mobile devices.
  • Paid search pays off in a bigger way for online retailers

    / Marketing

    Paid search pays off in a bigger way for online retailers

    Online retailers continue to spend the most money on paid search, but that’s because it’s the most effective way to attract new customers, a Forrester Research and Shop.org report says. And it was more effective in 2013 than the year before, retailers say.

    Posted 07/22/2014AbCallardPost a comment

    Online retailers continue to spend the most money on paid search, but that’s because it’s the most effective way to attract new customers, a Forrester Research and Shop.org report says. And it was more effective in 2013 than the year before, retailers say.

    Related Content:Forrester Research

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