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/ Marketing
E-mail opt-outs can still bring value to marketers, new study says
Although major online retailers honor e-mail unsubscribe requests quickly, they should learn from customers while making it easier for them to opt out of e-mail, the Email Experience Council says in a new study.
Posted 02/07/2008Paul DemeryPost a comment
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To rise above the spam, retailers are turning to a host of new email marketing technologies
Every day Liz and Tom Sublewski find one or more email marketing messages in their respective e-mail boxes at home or work. More often than not, they delete the messages before opening them, and of those they open, they delete the majority after reading the first sentence. The couple receives 20 messages a week between them and even more during peak shopping seasons. They regularly buy merchandise online and expect to receive many...
Posted 12/26/2000Don DavisPost a comment
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/ Press Release
Delivra Integrates Email Marketing With Cantaloupe`s VideoHereT Online Video Management System
Delivra is first email provider to offer integrated video tracking, which measures viewer impressions, starts and finishes INDIANAPOLIS - (March 4, 2010) - Delivra (http://www.delivra.com), one of the original email software and services providers, today announced that it has integrated Cantaloupe.tv`s new VideoHereT online video platform with its own email marketing platform, giving marketers an easy way to add and manage videos within their...
Posted 03/05/2010
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/ Press Release
RatePoint Announces Flat-Rate Pricing for High Volume Email Senders
RatePoint’s promotional offer drives unmatched value for Businesses with Large Lists Needham, Mass., March 1, 2010 – RatePoint, Inc., a leading provider of customer reviews, testimonials and online reputation management services, today announces RatePoint’s flat-rate priced email service for bulk email senders. RatePoint’s new offering allows for high volume email campaigns with flat-rate pricing, generally unheard of in the email industry. Now,...
Posted 03/02/2010
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/ Press Release
Net Atlantic adds video management with VideoHere
Net Atlantic’s Email Marketing and Video Management Software from Cantaloupe makes email campaigns more dynamic and effective. SALEM, MASS., January 6, 2010 – Email service provider Net Atlantic, Inc. has just announced the addition of VideoHere to their suite of email marketing solutions. This integration offers Net Atlantic email marketing users the ability to seamlessly utilize video in their email campaigns, creating a highly relevant and...
Posted 01/27/2010
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/ Press Release
Turkey’s Largest Food Delivery Website Relies on StrongMail’s Email Marketing Platform to Reduce Costs While Growing Its...
London, November 16, 2009 – StrongMail has been selected by Turkey’s biggest online food delivery portal, Yemeksepeti (translation: food basket), to power the delivery and management of its marketing and transactional email. The Yemeksepeti website allows customers to place food orders with 3,500 partner restaurants in 12 Turkish cities and includes many global brands such as Domino’s Pizza, McDonalds and Wagamama. The website currently receives...
Posted 11/25/2009
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/ Press Release
SkyMall Boosts Online Sales With Shopper Re-engagement Campaign
Company Recaptures 5% of ‘Shopping Cart Abandonment’ with ExactTarget, Coremetrics INDIANAPOLIS (Sept. 21, 2009) –Online retailer SkyMall announced today it boosted sales following an email marketing campaign aimed at re-engaging customers who start but fail to complete online purchases. The direct marketer, which reaches more than 650 million air travelers annually, posted the results following the integration of its Coremetrics Web analytics...
Posted 10/01/2009
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/ Press Release
FormSpring Announces Integrations With ExactTarget and Salesforce.com
INDIANAPOLIS – (August 26, 2009) – FormSpring (http://www.formspring.com), the easy way for organizations to collect and manage data online, today announced seamless integrations with two of today’s most widely used online business applications: ExactTarget and Salesforce.com. ExactTarget is a leading provider of on-demand email marketing software and one-to-one marketing solutions; Salesforce.com is a Software-as-a-Service CRM platform that has...
Posted 08/28/2009
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/ Press Release
Family Christian Stores Converts to StrongMail`s Dedicated Email Solutions
Leading Specialty Retailer With 300 Stores Nationwide Standardizes Marketing and Transactional Email on StrongMail to Better Serve Customers With Reliable, Relevant and Timely Communications REDWOOD CITY, CA--( - August 18, 2009) - StrongMail Systems, Inc., the leading provider of commercial-grade solutions for marketing and transactional email, today announced that Family Christian Stores®, America`s leading specialty retailer, is standardizing...
Posted 08/19/2009
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/ Press Release
Email Service Provider Listrak Releases Powerful Automatic Triggered Email System: Drives Higher Open Rates
Listrak Conductor™ Transforms Event Triggered Messaging (ETM) Market: Delivers Affordable Triggered Email for Mid-Market and Enterprise Business Customers - Integrates Profiling and Dynamic Content LITITZ, PA, Aug 4, 2009 - Listrak, a leading email marketing solution provider, today announced the release of its Event Triggered Messaging (ETM) system, called Listrak Conductor. Listrak Conductor, part of Listrak’s Professional and Enterprise...
Posted 08/11/2009
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