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/ Marketing
A remarketing e-mail series helps Lucky Brand recapture customers
A timed series of e-mails generated three times the sales of one-time reminders.
Posted 11/22/2011Allison EnrightPost a comment
Related Searches:Seewhy | Retargeting | Remarketing
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/ Marketing
WagJag.com tests e-mails to make its offers stand out
The Canadian daily-deal site runs subject line and timing tests with its e-mail service provider.
Posted 09/29/2011Allison EnrightPost a comment
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/ Technology
E-mail open rates rise but click-throughs fall in Q4, Epsilon survey shows
E-mail open rates rose overall to 20.9% from 19.8% a year ago. Apparel retailers trailed with the lowest open rate of 13.1%.
Posted 04/09/2009Katie DeatschPost a comment
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/ Marketing
How Abt Electronics boosts e-mail open rates and conversion rates
At Abt Electronics, striking the right balance of product images and text in e-mail has led to a lift in open rates of about 10% while adding a couple percentage points to conversion rates, co-president Jon Abt says.
Posted 02/07/2008Paul DemeryPost a comment
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/ Technology
E-mail open rates continue their slide, but click-throughs remain steady
E-mail open rates continued their steady decline in the fourth quarter of 2005, falling to 35.5% from 50.4% in Q1 ’04, ExactTarget reports. Click-through rates were 6.6% in Q4 ’05 vs. 6.0% in Q1 ’04.
Posted 03/20/2006Paul DemeryPost a comment
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/ Marketing
E-mail’s Q2 performance improves slightly over last year, says DoubleClick
Bounce rates are down 15.4% and open rates are up 3.2%. Conversion rates off retailer and cataloger e-mails hold steady, but average order size drops by $4 to $98.
Posted 08/25/2003Mary WagnerPost a comment
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Delivered and opened
Simple but effective tactics help retailers get their e-mails read by consumers.
Posted 03/01/2013Bill SiwickiPost a comment
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