/ Technology

FTC backs off action against e-retailer Bidz.com over e-mail opt-outs

The U.S. Federal Trade Commission has told Bidz.com it will not face punishment under the Can-Spam Act. The agency was investigating whether the online retailer made it possible for consumers to unsubscribe to marketing e-mails as required by law.

Posted 04/14/2010Bill BriggsPost a comment

/ Marketing

Tying e-mail messages to customer data boosts conversions at James Perse

After identifying high-value customers who shop its e-commerce site, fashion apparel brand James Perse has produced double-digit conversion rates when it reaches out to these customers with e-mails triggered by particular shopping behavior, Perse says.

Posted 03/24/2010Paul DemeryPost a comment

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/ Technology

Goodmail’s chief gives up the CEO post, but stays on as chairman

Peter Horan has been CEO of Goodmail Systems, an e-mail authentication service provider, since May 2008. President and chief operating officer Daniel Dreymann will take over management of the company’s day-to-day operations.

Posted 03/01/2010Zak StamborPost a comment

/ Marketing

Technology used to secure government secrets is applied to e-mail marketing

Many companies create partnerships that let them send e-mail to their partners’ e-mail lists. The problem comes when consumers unsubscribe and partners have to share consumer e-mail addresses. UnsubCentral is offering technology to protect that data.

Posted 02/25/2010Paul DemeryPost a comment

/ Marketing

E-mail from Europe gets the highest open rate, global study says

A review of global marketing messages shows a high bounce rate for North America, while messages from Europe show the highest open rate.

Posted 01/28/2010Paul DemeryPost a comment

/ Marketing

Marketers send more holiday e-mail, but are they reaching in-boxes?

Retailers sent a record number of marketing e-mails on the day after Thanksgiving and the following Monday, according to a study by Smith-Harmon. However, another study suggests that many retailer e-mails may not be reaching in-boxes.

Posted 12/03/2009Zak StamborPost a comment

/ Marketing

Consumers rely mainly on the sender’s name to identify legitimate e-mail

Nearly 70% of respondents say they use the sender’s name as an indicator that an e-mail is legitimate,while 45% rely on the subject line, in a survey sponsored by the Messaging Anti-Abuse Working Group and conducted by Ferris Inc.

Posted 07/21/2009Katie DeatschPost a comment

/ Marketing

How e-retailers can avoid the e-mail spam folder

E-retailers can avoid getting their messages caught in the dreaded junk box by taking some simple steps, Austin Bliss, president of FreshAddress, said during a presentation this week.

Posted 06/19/2009Katie DeatschPost a comment