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/ Marketing
Do-it-Yourself Design
Looking to add a twist to gift giving, PlaidMoon.com lets shoppers put a personal touch on the company's offerings. The site offers a variety of tools to add images or inscriptions to its items. Shoppers can add a smiley face to a T-shirt or someone's name to pencils. PlaidMoon.com lets customers call upon artists and designers to assist in the creative process. Shoppers have the option of using their own images or photos, choosing from hundreds...
Posted 01/19/2001Don DavisPost a comment
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New Rules
The web has changed the rules of direct marketing, often in ways that contradict Direct Marketing 101.
Posted 12/31/2003Internet RetailerPost a comment
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Dumping the download
With the novelty of e-mails gone, marketers need to entice consumers to open their e-mails or suffer dismal response rates.
Posted 03/28/2002Internet RetailerPost a comment
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Everything you ever wanted to know about a store, but didn’t know how to get
Headquarters management is keeping watch on stores through a new web-based data reporting system. Want to know how often the back door was opened? Click here.
Posted 10/02/2001Internet RetailerPost a comment
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Polo.com: Using style and slick media to generate sales
On the Polo.com site, it’s all about the atmosphere. "We’re selling people a dream, an attitude," says Chief Marketing Officer David Lauren.
Posted 08/30/2001Internet RetailerPost a comment
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How tighter cross-channel integration will redefine the measure of web site ROI
Measuring the success of a web site is no longer a matter of mere sales; today it’s a matter of what else a site does for a retail operation.
Posted 08/30/2001Internet RetailerPost a comment
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3-D Comes to the Web
3-D technology pushes online retailing into a whole new dimension. Reatilers are finding that the effort required to present 3-D images pays off.
Posted 06/29/2001Internet RetailerPost a comment
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The opportunities and obstacles of merging high-fashion and e-commerce
Fashion web sites are at risk of being victims of their own style.
Posted 06/29/2001Internet RetailerPost a comment
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Video e-mails make a blockbuster debut in Internet retail marketing.
Video e-mails are starring in the newest marketing shows—and they’re getting great customer responses.
Posted 06/29/2001Internet RetailerPost a comment
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Bellacor’s CEO may have been late to the game, but he’s learned from the early flame-outs
A seasoned web executive finds a way to succeed at selling home furnishings online.
Posted 04/30/2001Internet RetailerPost a comment
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