/ Technology

Home Depot builds a new interactive gift card strategy

By letting shoppers personalize gift cards online, including with their own uploaded photos, Home Depot expects to increase the rate of card redemption and drive more incremental sales, director of gift card programs Michael Homiak says.

Posted 11/05/2009Paul DemeryPost a comment

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American Greetings unveils the first sites in its niche strategy

American Greetings has launched HatterChatter.com and BloombyAG.com, the first two of a series of specialized web sites to go after niche markets. Both sites offer annual subscriptions for unlimited e-cards.

Posted 08/26/2005Kurt PetersPost a comment

American Greetings greets women with two new e-card sites

AG Interactive will launch a new pair of paid content web sites aimed at specific segments of female web shoppers and Internet users. The new sites will target two groups of female Internet users: women over 50 and women between the ages of 25 and 40.

Posted 08/10/2005Mark BrohanPost a comment

/ Technology

WalMart.com and Hallmark team up with a new photo and card service

WalMart.com is offering digital cards from Hallmark Cards. WalMart.com photo customers can combine their photos with Hallmark cards and have the cards printed and mailed.

Posted 10/16/2001Kurt PetersPost a comment

/ Technology

Feds Say Up to 90% of Memorabilia Is Fake

Think that autographed Mark McGwire baseball that you've been eyeing on an online auction site is a steal? Buy it, and you just might be right, according to U.S. law enforcement officials. A federal investigation shows that 50% to 90% of memorabilia being sold in today's $1 billion market could be fake. During a recent investigation that ended on April 11, the U.S. Attorney's Office, FBI and Internal Revenue Service busted a multimillion-dollar...

Posted 01/19/2001Don DavisPost a comment

/ Marketing

New Online Card Technology To Use Audio Signals

Tel-Aviv, Israel-based ComSense Technologies Ltd. is touting a new card technology that allows users to send secure transaction information through the audio capture device on a computer instead of inputting card information over the keyboard. The ComDot Internet card already is used by a few hundred online traders in Israel, says Alon Atsmon, CEO. Currently the company is working with undisclosed partners to develop the technology within a card...

Posted 01/19/2001Don DavisPost a comment