Evaluation methods

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1 - 7 of 7 Results

  • / Technology

    Most young teens have purchased online, survey shows

    58% of teens 13 to 17 have made a purchase online, according to a survey by market research firms OTX and Intelligence Group. The average monthly spend among web shoppers in this age group is $46, and the most common items to buy are clothes and music.

    Posted 07/28/2008Katie EvansPost a comment

    58% of teens 13 to 17 have made a purchase online, according to a survey by market research firms OTX and Intelligence Group. The average monthly spend among web shoppers in this age group is $46, and the most common items to buy are clothes and music.
  • / Press Release

    Optimost Launches New Reporting Enhancements

    Actionable Statistical Significance Measurements Further Simplify Multivariable Testing Shop.org FirstLook Conference, Atlanta, GA (January 23, 2005) – Satisfying the needs of both left-brained and right-brained e-marketers, Optimost today introduced a series of upgrades to its multivariable Web page testing application. Designed to succinctly convey the results of the firm’s multivariable tests, in which several million possible permutations of...

    Posted 01/23/2006

    Actionable Statistical Significance Measurements Further Simplify Multivariable Testing Shop.org FirstLook Conference, Atlanta, GA (January 23, 2005) – Satisfying the needs of both left-brained and right-brained e-marketers, Optimost today introduced a series of upgrades to its multivariable Web…
  • / Marketing

    At e-retail sites, looks count

    68% of respondents to a survey by online marketing and web design company Questus Corp. said they distrust a site that doesn’t look professional.

    Posted 01/13/2006Kurt PetersPost a comment

    68% of respondents to a survey by online marketing and web design company Questus Corp. said they distrust a site that doesn’t look professional.
  • / Technology

    To reach African-American families online, market to women, study says

    Nearly 65% of African-American respondents to a survey of women consumers said the Internet often influences their spending, compared to 58% of white respondents, NiaOnline.com reports.

    Posted 08/18/2005Paul DemeryPost a comment

    Nearly 65% of African-American respondents to a survey of women consumers said the Internet often influences their spending, compared to 58% of white respondents, NiaOnline.com reports.
  • / Technology

    Conversion rates rise, but cart abandonment remains high, study says

    Conversion rates are rising among online retailers – with 21% of retailers, nearly twice as many as last year, reporting rates of 2-3% -- but 90% of retailers have cart abandonment rates higher than 10%, the E-tailing Group reports.

    Posted 04/20/2005Paul DemeryPost a comment

    Conversion rates are rising among online retailers – with 21% of retailers, nearly twice as many as last year, reporting rates of 2-3% -- but 90% of retailers have cart abandonment rates higher than 10%, the E-tailing Group reports.

    Related Content:Conversion Rates

  • / Technology

    Consumers will give up data for personalized shopping, survey says

    64% of consumers would provide information about their preferences and 56% would provide demographic information to obtain a more personalized shopping experience, says a new survey from ChoiceStream, provider of online personalization systems.

    Posted 07/19/2004Kurt PetersPost a comment

    64% of consumers would provide information about their preferences and 56% would provide demographic information to obtain a more personalized shopping experience, says a new survey from ChoiceStream, provider of online personalization systems.
  • / Technology

    DealTime ready to launch shopper survey tools for 375 merchants

    Their merger completed, comparison shopping service DealTime and consumer survey provider Epinions are ready to launch a new consumer feedback system for e-retailers. The surveys contact shoppers just after a purchase is made, then again two weeks later.

    Posted 05/13/2003Paul DemeryPost a comment

    Their merger completed, comparison shopping service DealTime and consumer survey provider Epinions are ready to launch a new consumer feedback system for e-retailers. The surveys contact shoppers just after a purchase is made, then again two weeks later.

    Related Content:Survey

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