Online exercise equipment retailer Smooth Fitness appoints new COO

The home exercise equipment market is growing online. Marc Cerceo brings more than 20 years of experience in finance, operations and start-ups to Smooth Fitness and online sales channel SmoothFitness.com

Posted 05/15/2006Mary WagnerPost a comment

/ Technology

Targeted PPC search and a site redesign boost conversions at Smoothfitness

Smoothfitness.com refines on-site creative and classifies searchers finding the site under different terms as researchers, shoppers or purchasers. Delivering them to the right pages on the site was a factor in tripling conversions.

Posted 03/30/2006Mary WagnerPost a comment

/ Technology

NordicTrack.com pushing more into apparel sales

No longer just a brand for exotic exercise machines, NordicTrack is using the web to expand further into activewear apparel sales through NordicTrack.com. With about 70 stores, it’s relying on its web site to reach a broader audience in its niche market.

Posted 11/14/2003Kurt PetersPost a comment