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/ Marketing
Most marketers aren’t personalizing e-mails…
…even though they have shoppers’ information such as their names and locations.
Posted 01/04/2013Zak StamborPost a comment
Related Searches:Experian | Email Open Rates
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/ Marketing
Flash-sale e-mails spark more purchases when sent late in the afternoon
The best time to send the marketing messages is after 3 p.m., a study says.
Posted 10/03/2011Allison Enright1 comments
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Smartphone marketing smarts
Retailers see results when they make key e-mail elements easy to read via mobile.
Posted 03/28/2013Bill SiwickiPost a comment
Related Searches:Smartphone Marketing Smarts | Siwicki
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Delivered and opened
Simple but effective tactics help retailers get their e-mails read by consumers.
Posted 03/01/2013Bill SiwickiPost a comment
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Hunting and Gathering
E-retailers that know what they're looking forget the most out of the torrent of analytics data.
Posted 11/01/2010Katie DeatschPost a comment
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