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1 - 5 of 5 Results
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/ Marketing
Busy online shoppers look for bright objects
Product appearance can trump brand preference, a Caltech study says.
Posted 12/13/2012Amy DustoPost a comment
Related Searches:Case Study | Chat
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/ Marketing
IRWD 2012: Tracking eyes to build better e-commerce sites
Conference speakers explain the pros and cons of eye-tracking technology.
Posted 02/16/2012Thad RueterPost a comment
Related Searches:Irwd 2012
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/ Marketing
Eyes on the prize: The pros and cons of eye-tracking tools for e-commerce
An IRWD conference speaker will talk about how to invest in eye-tracking services.
Posted 12/12/2011Kevin WoodwardPost a comment
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/ Technology
MediaAnalyzer brings an eye-tracking alternative to the U.S.
Eye-tracking infers how viewers see a web page by recording eye movements. AttentionTracking does the same by capturing how they click with a mouse, the company says.
Posted 04/15/2008Katie DeatschPost a comment
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/ Marketing
Eye-tracking helps Charlotte Russe tie online merchandising to impulse buys
Apparel retailer Charlotte Russe learns how tracking eye movement across a web page turns up data that helps it design more effective online merchandising content.
Posted 02/04/2008Paul DemeryPost a comment
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