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41 - 50 of 1233 Results

  • Facebook seeks to dominate mobile

    / Marketing

    Facebook seeks to dominate mobile

    The social network today launched a mobile ad network called Audience Network that will compete with similar services from Google and Twitter. Facebook also rolled out other new features at its F8 developer conference.

    Posted 04/30/2014Zak StamborPost a comment

    The social network today launched a mobile ad network called Audience Network that will compete with similar services from Google and Twitter. Facebook also rolled out other new features at its F8 developer conference.

    Related Content:Facebook

  • Google connects search ads to mobile apps with new AdWords updates

    / Marketing

    Google connects search ads to mobile apps with new AdWords updates

    A new feature lets a retailer take a shopper directly to a page within its mobile app, rather than to a page on a mobile web site. For now, it only works on Android phones, as Google knows which apps an Android user has installed. Google says it will add the service to other phones, although one expert says that could take a while.

    Posted 04/28/2014Amy DustoPost a comment

    A new feature lets a retailer take a shopper directly to a page within its mobile app, rather than to a page on a mobile web site. For now, it only works on Android phones, as Google knows which apps an Android user has installed. Google says it will add the service to other phones, although one…

    Related Content:Adwords

  • Pizza Hut bakes up a new web site

    / Marketing

    Pizza Hut bakes up a new web site

    After a year of work, the quick-service food chain today debuts its revamped e-commerce site, which features a new pizza builder tool and displays personalized content.

    Posted 04/28/2014Amy DustoPost a comment

    After a year of work, the quick-service food chain today debuts its revamped e-commerce site, which features a new pizza builder tool and displays personalized content.
  • Google’s share of social logins reaches a 3.5-year high

    / Marketing

    Google’s share of social logins reaches a 3.5-year high

    38% of consumers used Google credentials to sign into web sites in Q1 2014. The search giant also increased its share of social logins on retail sites and surpassed all other social logins on B2B sites in the quarter, according to Janrain.

    Posted 04/24/2014Amy DustoPost a comment

    38% of consumers used Google credentials to sign into web sites in Q1 2014. The search giant also increased its share of social logins on retail sites and surpassed all other social logins on B2B sites in the quarter, according to Janrain.
  • Twitter bids for a larger share of mobile ad revenue

    / Marketing

    Twitter bids for a larger share of mobile ad revenue

    The microblogging service aims to make money on mobile ads by connecting its 241 million users with the more than 130 billion monthly mobile ads served by MoPub, a mobile app advertising marketplace Twitter bought last year. MoPub ads encourage consumers to download the mobile apps of retailers and consumer-oriented services.

    Posted 04/18/2014AbCallardPost a comment

    The microblogging service aims to make money on mobile ads by connecting its 241 million users with the more than 130 billion monthly mobile ads served by MoPub, a mobile app advertising marketplace Twitter bought last year. MoPub ads encourage consumers to download the mobile apps of retailers and…

    Related Content:Twitter

  • Facebook punishes marketers who ask for Likes

    / Marketing

    Facebook punishes marketers who ask for Likes

    The social network tweaks the algorithm it uses to rank stories in the news feed to eliminate ‘spammy’ content.

    Posted 04/11/2014Zak StamborPost a comment

    The social network tweaks the algorithm it uses to rank stories in the news feed to eliminate ‘spammy’ content.

    Related Content:Petflow

  • Facebook moves to featuring fewer, but bigger display ads

    / Marketing

    Facebook moves to featuring fewer, but bigger display ads

    The social network says the larger ads attract as many as three times the number of clicks, Likes and comments.

    Posted 04/09/2014Zak StamborPost a comment

    The social network says the larger ads attract as many as three times the number of clicks, Likes and comments.

    Related Content:Facebook

  • Twitter hopes its redesign leads to more ad dollars

    / Marketing

    Twitter hopes its redesign leads to more ad dollars

    The social network has begun rolling out Facebook-like profile pages that give users more control over how their personal details appear. The redesign aims to make Twitter more accessible and increase the amount of time consumers spend on the social network, says an expert.

    Posted 04/09/2014Zak StamborPost a comment

    The social network has begun rolling out Facebook-like profile pages that give users more control over how their personal details appear. The redesign aims to make Twitter more accessible and increase the amount of time consumers spend on the social network, says an expert.
  • Is Google Plus more important than Twitter?

    / Marketing

    Is Google Plus more important than Twitter?

    The Google-owned social network has as many users as Twitter, and those consumers interact with brands’ posts nearly twice as often as they do with tweets, Forrester says in a new report.

    Posted 03/31/2014Zak StamborPost a comment

    The Google-owned social network has as many users as Twitter, and those consumers interact with brands’ posts nearly twice as often as they do with tweets, Forrester says in a new report.
  • Social networks drive 7.7% of visits to retail web sites

    / Marketing

    Social networks drive 7.7% of visits to retail web sites

    A new Experian Marketing Services report suggests that shoppers are increasingly clicking from social networks to retailers’ web sites, as consumers use sites like Facebook and Pinterest to discover products.

    Posted 03/28/2014Zak StamborPost a comment

    A new Experian Marketing Services report suggests that shoppers are increasingly clicking from social networks to retailers’ web sites, as consumers use sites like Facebook and Pinterest to discover products.

    Related Content:Experian | Experian Marketing Services | Facebook

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