/ Marketing

Facebook goes live with real-time ad bids

OnlineShoes.com’s Facebook Exchange ads produce a user click-through rate of more than 15%.

Posted 09/13/2012Zak Stambor1 comments

Related Searches:Facebook Exchange | Lieb

/ Marketing

Facebook ties ads to e-mail addresses or phone numbers

A new tool will enable advertisers to better reach consumers.

Posted 08/31/2012Zak StamborPost a comment

/ Marketing

Facebook ad budgets grow faster than search spending

Kenshoo’s clients increased Facebook ad spend 32% in the first half of 2012.

Posted 08/27/2012Zak StamborPost a comment

Related Searches:Top 10 Retail Product Searches | Zappos Return Rate | Kenshoo

/ Marketing

Facebook launches search ads

‘Sponsored Results’ can link to Facebook pages or apps, but not to other web sites.

Posted 08/23/2012Zak StamborPost a comment

/ Marketing

Facebook tests another mobile ad format

It’s the first time mobile users can see ads that don’t feature their friends’ actions.

Posted 08/08/2012Zak StamborPost a comment

/ Marketing

Facebook agrees to modify Sponsored Stories ads

A proposed court settlement would give Facebook users more control of ad content.

Posted 06/21/2012Paul DemeryPost a comment

/ Marketing

Facebook will offer real-time ad bidding

Marketers can retarget consumers based on their off-Facebook browsing.

Posted 06/15/2012Zak StamborPost a comment

Related Searches:Facebook Exchange

/ Marketing

Facebook lets marketers more finely target mobile users

The social network allows advertisers to place an ad in users’ mobile news feeds.

Posted 06/05/2012Zak StamborPost a comment

/ Marketing

Facebook rolls out ‘promoted posts’

The feature makes it easier for retailers to expand the reach of their posts.

Posted 05/31/2012Zak StamborPost a comment

Related Searches:16% Facebook

/ Marketing

Facebook goes public

The social network’s offering is the biggest technology initial public offering ever.

Posted 05/18/2012Zak StamborPost a comment