/ Marketing

General Motors puts the brakes on Facebook ads

The move comes days before the social network’s IPO.

Posted 05/16/2012Zak StamborPost a comment

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/ Marketing

‘Facebook gives marketers what they want’

The social network enables advertisers to track the ROI of Facebook ads.

Posted 04/18/2012Zak StamborPost a comment

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/ Marketing

Facebook ad prices soar 41%

The average cost per click, or CPC, jumped 23% over the fourth quarter.

Posted 04/17/2012Zak StamborPost a comment

/ Marketing

Facebook looks to make its self-service ads easier to buy

The social network is testing a simpler interface for its ad creation tool.

Posted 04/02/2012Zak StamborPost a comment

/ Marketing

Facebook offers a new way to cut through news feed clutter

The social network allows online consumers to organize their connections.

Posted 03/14/2012Zak StamborPost a comment

/ Marketing

Mobile, social and video ads are poised for gains in 2012

A survey also finds that online marketers will spend less on ad networks.

Posted 03/06/2012Allison Enright1 comments

/ Marketing

Facebook unveils a new brands page at marketing conference

Retailers and brand manufacturers will be better able to personalize their Facebook pages.

Posted 02/29/2012Zak StamborPost a comment

/ Marketing

Facebook ads go mobile

Facebook will begin presenting Sponsored Stories ads in its mobile app.

Posted 02/29/2012Zak StamborPost a comment

/ Marketing

Facebook revamps its premium ads

The new ads could boost consumer engagement by 40%.

Posted 02/27/2012Zak Stambor1 comments

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/ Marketing

Facebook users are sharing less data about themselves

Privacy concerns lead consumers to limit what strangers can see, a study says.

Posted 02/22/2012Zak StamborPost a comment