/ Marketing

Facebook realizes that for small businesses, location is a big deal

The social network now allows marketers to target consumers based on their ZIP code.

Posted 08/15/2011Zak Stambor1 comments

/ Marketing

In just a few weeks Google + has more than 10 million members

That’s even though the nascent social network is currently invitation-only.

Posted 07/15/2011Zak StamborPost a comment

/ Marketing

Facebook takes up 5% of retailers’ search marketing dollars, a new study finds

Efficient Frontier shows a 22% increase in cost per click on the social network.

Posted 07/14/2011Thad RueterPost a comment

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/ Marketing

Facebook launches Deals, another daily deals entrant

The offering initially focuses on Atlanta, Austin, Dallas, San Diego and San Francisco.

Posted 04/26/2011Zak Stambor1 comments

/ Marketing

Victoria’s Secret is winning the Facebook popularity contest for e-commerce

The retailer and its Pink brand are the most Liked retailer brands on Facebook.

Posted 04/15/2011Zak Stambor2 comments

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/ Marketing

No two consumers have the same Facebook experience

That’s why retailers need to use multiple ways to draw attention on the social network.

Posted 03/30/2011Zak StamborPost a comment

/ Technology

Digital marketing is oh so cool, but don’t count out old man print

A panel of marketers weighs in on the future of online marketing efforts.

Posted 03/11/2011Thad RueterPost a comment

/ E-Retailers

Facebook Credits prove a lure for Shoebuy

The retailer launched a virtual goods promotion last month.

Posted 12/20/2010Zak StamborPost a comment

The new mass medium

TV used to be the way to reach the masses, but now it's the world's largest social network. Facebook's intimate knowledge of its members makes it a unique marketing vehicle.

Posted 05/01/2011Zak StamborPost a comment

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