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Facebook ads, Last 2 Months

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  • Facebook plans to launch a new e-commerce-focused ad unit

    / Marketing

    Facebook plans to launch a new e-commerce-focused ad unit

    The social network will soon let advertisers feature multiple products in a single ad, helping them improve click rates, Facebook executive Nicolas Franchet said yesterday at IRCE. In a test of the new ad format, web merchant Zulily said the new ad format improved its cost per acquisition by 18%.

    Posted 06/13/2014Zak StamborPost a comment

    The social network will soon let advertisers feature multiple products in a single ad, helping them improve click rates, Facebook executive Nicolas Franchet said yesterday at IRCE. In a test of the new ad format, web merchant Zulily said the new ad format improved its cost per acquisition by 18%.

    Related Content:Franchet | Zak Stambor

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