/ Marketing

Facebook amps up its ad arsenal

The social network plans to buy Microsoft Corp.’s Atlas Advertiser Suite.

Posted 02/28/2013Zak StamborPost a comment

/ Marketing

Facebook on the go

Facebook for the first time has more mobile daily users than desktop users.

Posted 01/30/2013Zak StamborPost a comment

Related Searches:Monetate | Facebook Gifts | Facebook Q4

/ Marketing

GameFly finds customers through Facebook ads

But those ads require the right measurement tools.

Posted 12/17/2012Zak StamborPost a comment

Related Searches:Lowe's | Customer Acquisition Costs | Video Conversion

/ Marketing

Facebook aims to show retailers that its ads work

A tool will track purchases made by consumers who view ads on Facebook.

Posted 11/20/2012Zak Stambor1 comments

Related Searches:Brookstone | Gap Revenue | Brookstone Inc

/ Marketing

Facebook tests mobile ads on outside apps

The move is another step toward Facebook rolling out a web-wide ad network.

Posted 09/19/2012Zak StamborPost a comment

/ Marketing

Facebook goes live with real-time ad bids

OnlineShoes.com’s Facebook Exchange ads produce a user click-through rate of more than 15%.

Posted 09/13/2012Zak Stambor1 comments

Related Searches:Lieb

/ Marketing

Facebook ties ads to e-mail addresses or phone numbers

A new tool will enable advertisers to better reach consumers.

Posted 08/31/2012Zak StamborPost a comment

/ Marketing

Facebook launches search ads

‘Sponsored Results’ can link to Facebook pages or apps, but not to other web sites.

Posted 08/23/2012Zak StamborPost a comment