/ Marketing

Facebook pulls the plug on Reach Generator

The tool guaranteed marketers their ads would reach 75% of their fan bases.

Posted 09/18/2012Zak StamborPost a comment

/ Marketing

Facebook ad budgets grow faster than search spending

Kenshoo’s clients increased Facebook ad spend 32% in the first half of 2012.

Posted 08/27/2012Zak StamborPost a comment

Related Searches:Top 10 Retail Product Searches | Zappos Return Rate | Kenshoo

/ Marketing

Facebook tests another mobile ad format

It’s the first time mobile users can see ads that don’t feature their friends’ actions.

Posted 08/08/2012Zak StamborPost a comment

/ Marketing

Facebook lets marketers more finely target mobile users

The social network allows advertisers to place an ad in users’ mobile news feeds.

Posted 06/05/2012Zak StamborPost a comment

/ Marketing

General Motors puts the brakes on Facebook ads

The move comes days before the social network’s IPO.

Posted 05/16/2012Zak StamborPost a comment

Related Searches:Bonobos

/ Marketing

‘Facebook gives marketers what they want’

The social network enables advertisers to track the ROI of Facebook ads.

Posted 04/18/2012Zak StamborPost a comment

Related Searches:Lieb | Facebook Ads

/ Marketing

Facebook ad prices soar 41%

The average cost per click, or CPC, jumped 23% over the fourth quarter.

Posted 04/17/2012Zak StamborPost a comment

/ Marketing

Facebook looks to make its self-service ads easier to buy

The social network is testing a simpler interface for its ad creation tool.

Posted 04/02/2012Zak StamborPost a comment