/ Marketing

Facebook gives its news feed a face lift

The move could open up new advertising opportunities.

Posted 03/07/2013Zak StamborPost a comment

Related Searches:Product Video Conversion | Comscore | Video Conversion

/ Marketing

Facebook amps up its ad arsenal

The social network plans to buy Microsoft Corp.’s Atlas Advertiser Suite.

Posted 02/28/2013Zak StamborPost a comment

/ Marketing

Facebook on the go

Facebook for the first time has more mobile daily users than desktop users.

Posted 01/30/2013Zak StamborPost a comment

Related Searches:Monetate | Facebook Gifts | Facebook Q4

/ Marketing

Location matters when it comes to Facebook ads

News feed ads have a click-through rate 45 times greater than display ads.

Posted 01/29/2013Zak StamborPost a comment

/ Marketing

GameFly finds customers through Facebook ads

But those ads require the right measurement tools.

Posted 12/17/2012Zak StamborPost a comment

Related Searches:Convertro | Lowe's | Customer Acquisition Costs

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Facebook aims to show retailers that its ads work

A tool will track purchases made by consumers who view ads on Facebook.

Posted 11/20/2012Zak Stambor1 comments

Related Searches:Brookstone | Gap Revenue | Brookstone Inc

/ Marketing

Facebook tests mobile ads on outside apps

The move is another step toward Facebook rolling out a web-wide ad network.

Posted 09/19/2012Zak StamborPost a comment

Related Searches:Facebook Exchange

/ Marketing

Facebook pulls the plug on Reach Generator

The tool guaranteed marketers their ads would reach 75% of their fan bases.

Posted 09/18/2012Zak StamborPost a comment