/ Technology

How one marketplace drives app downloads with Facebook

Poshmark says Facebook ads have helped it double its registered app users.

Posted 04/04/2013Katie DeatschPost a comment

Related Searches:Katie Deatsch | Clothes | Android

/ Marketing

How $200,000 in Facebook ads becomes $10 million in e-commerce sales

An IRCE 2013 speaker details Facebook tactics.

Posted 03/06/2013Stefany MoorePost a comment

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/ Marketing

Facebook adjusts its preferred developer program

The social network temporarily stopped accepting applications last month.

Posted 03/05/2013Zak StamborPost a comment

/ Marketing

Facebook enhances an ad-targeting tool

Retailers can draw on external data to reach more specific consumer segments.

Posted 02/27/2013Amy DustoPost a comment

Related Searches:Gap | Acxiom | Starbucks

/ Marketing

Facebook puts the brakes on its preferred developer program

Those developers help marketers manage efforts on Facebook.

Posted 02/13/2013Zak StamborPost a comment

/ Marketing

Facebook tests a new targeting tool

‘Lookalike Audiences’ targets shoppers who look like marketers’ existing customers.

Posted 02/06/2013Zak StamborPost a comment

Related Searches:Customer Acquisition Costs | Average Time Spent Online | Pew

/ Marketing

What Facebook’s new search engine means for retailers

Retailers with active fan bases could come out ahead.

Posted 01/15/2013Zak StamborPost a comment

Related Searches:Google Tag Manager | Monetate | Seo

/ Marketing

Retailers move social media out of its silo

Express and Sephora weave social elements through their holiday campaigns.

Posted 12/20/2012Zak StamborPost a comment

Related Searches:Sephora | Cosmetics | Cosmetics Online Sales