/ Technology

How one marketplace drives app downloads with Facebook

Poshmark says Facebook ads have helped it double its registered app users.

Posted 04/04/2013Katie DeatschPost a comment

Related Searches:Clothes

/ Marketing

Facebook puts the brakes on its preferred developer program

Those developers help marketers manage efforts on Facebook.

Posted 02/13/2013Zak StamborPost a comment

/ Marketing

Facebook tests a new targeting tool

‘Lookalike Audiences’ targets shoppers who look like marketers’ existing customers.

Posted 02/06/2013Zak StamborPost a comment

Related Searches:Customer Acquisition Costs | Average Time Spent Online | Pew

/ Marketing

Retailers move social media out of its silo

Express and Sephora weave social elements through their holiday campaigns.

Posted 12/20/2012Zak StamborPost a comment

Related Searches:Sephora | Cosmetics | Cosmetics Online Sales

/ Marketing

Facebook rolls out its Offers deals and discounts globally

The social network opens up its deals and promotions product.

Posted 09/21/2012Amy DustoPost a comment

Related Searches:Facebook Offers

/ Marketing

Facebook goes public

The social network’s offering is the biggest technology initial public offering ever.

Posted 05/18/2012Zak StamborPost a comment

/ Marketing

Ad spending on Facebook will nearly double this year

Efficient Frontier says Facebook accounted for 2.7% of online ad spending in Q4.

Posted 01/13/2012Zak StamborPost a comment

/ Marketing

Marketers will spend $2.74 billion on social marketing this year

Facebook accounts for 73% of that spending, which will increase 76% by 2013.

Posted 11/09/2011Zak StamborPost a comment