/ Marketing

Facebook adjusts its preferred developer program

The social network temporarily stopped accepting applications last month.

Posted 03/05/2013Zak StamborPost a comment

/ Marketing

Facebook enhances an ad-targeting tool

Retailers can draw on external data to reach more specific consumer segments.

Posted 02/27/2013Amy DustoPost a comment

Related Searches:Gap | Acxiom | Starbucks

/ Marketing

What Facebook’s new search engine means for retailers

Retailers with active fan bases could come out ahead.

Posted 01/15/2013Zak StamborPost a comment

Related Searches:Seo | Monetate | Dominos

/ Marketing

E-commerce should complement, not dominate Facebook

The secret to selling on Facebook is discretion, says an IRCE speaker.

Posted 02/22/2012Mark Brohan1 comments

/ Marketing

Facebook ads are getting pricier for U.S. marketers…

…except for those who get a discount for keeping consumers on the social network.

Posted 01/17/2012Zak StamborPost a comment

/ Marketing

HauteLook lures members with Facebook ads

The members-only site says it can target specific consumer groups on the social network.

Posted 04/11/2011Zak StamborPost a comment

/ Technology

Online advertising firm Marin Software raises $16 million in a new funding round

The company also hired a former Shutterfly executive as Marin prepares to expand overseas.

Posted 04/11/2011Thad RueterPost a comment

The new mass medium

TV used to be the way to reach the masses, but now it's the world's largest social network. Facebook's intimate knowledge of its members makes it a unique marketing vehicle.

Posted 05/01/2011Zak StamborPost a comment