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Facebook advertising, Last Year

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  • Instagram signs its first major ad agency deal

    / Marketing

    Instagram signs its first major ad agency deal

    Omnicom Media Group will work with Instagram to develop its ad formats. The move comes about six months after the Facebook-owned photo-sharing service debuted its first ads.

    Posted 03/07/2014Zak StamborPost a comment

    Omnicom Media Group will work with Instagram to develop its ad formats. The move comes about six months after the Facebook-owned photo-sharing service debuted its first ads.

    Related Content:Omnicom | Instagram | Facebook

  • Mobile exceeds half of Facebook ad revenue in Q4

    / Marketing

    Mobile exceeds half of Facebook ad revenue in Q4

    Advertising displayed on mobile devices accounted for more than half, or $1.242 billion, of ad revenue for the social network in the fourth quarter, as the social network’s overall advertising revenue grew more than 76%. About a quarter of Facebook users access it exclusively through mobile devices.

    Posted 01/29/2014Zak StamborPost a comment

    Advertising displayed on mobile devices accounted for more than half, or $1.242 billion, of ad revenue for the social network in the fourth quarter, as the social network’s overall advertising revenue grew more than 76%. About a quarter of Facebook users access it exclusively through mobile…

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