/ Technology

Facebook users influence their friends’ shopping, study says

68% of consumers with Facebook accounts say a positive referral from a Facebook friend would make them more likely to buy from or visit a retailer, research and consulting firm Morpace Inc says in new study.

Posted 04/06/2010Zak StamborPost a comment

/ Marketing

E-retailer Equestrian Collections corrals sales on Facebook

Equestrian Collections is closing 500 sales each month directly from Facebook, and building relationships with its nearly 15,000 fans, says president Chris Duggan.

Posted 04/06/2010Zak StamborPost a comment

/ Marketing

Ad program helps marketers get up close and personal with Facebook users

Facebook advertising is a new playground with new rules, marketing firm Kenshoo says. The firm aims to take advantage of Facebook’s just-launched ad targeting technology to help clients get a bit more creative in the social network’s advertising sandbox.

Posted 04/01/2010Katie DeatschPost a comment

/ Technology

Facebook lets marketers use PayPal to purchase advertising

Retailers that want to advertise on Facebook can now use PayPal to pay for ads as well as virtual content for online games on the social networking site.

Posted 02/25/2010Paul DemeryPost a comment

/ Technology

A new technology that enables selling on Facebook is Off The Wall

Online marketing firm Resource Interactive has unveiled technology, dubbed Off The Wall, that lets retailers create a small but complete e-commerce experience on Facebook users’ “walls,” part of the pages on the social network.

Posted 01/28/2010Zak StamborPost a comment

/ Technology

Bazaarvoice introduces social commerce app for Facebook users

A new Facebook Connect application from Bazaarvoice lets shoppers visiting the product page of a client retailer automatically send all of their product reviews and other content to their personal page on Facebook.com.

Posted 01/14/2010Paul DemeryPost a comment

Related Searches:Bazaarvoice Connections

/ Technology

Facebook finds a friend in e-retailers—and added revenue, one expert says

Facebook yesterday began testing selling products from outside merchants through its site. The king of social networks has opened its Facebook Gift Shop to a handful of retailers that are marketing both virtual and physical goods.

Posted 08/20/2009Katie DeatschPost a comment

/ Technology

Social networkers turn into social sellers

BSocial Networks has launched Market Lodge, a system designed for Facebook that enables the social network’s users to create miniature e-commerce stores on their Facebook pages. Facebook users get a 10% commission for every product they sell.

Posted 03/03/2008Paul DemeryPost a comment